Digital Marketing Analyst, Influencer Marketing

About Our Client:The organization operates within the influencer marketing industry, addressing the challenge of creating impactful social media activations that drive brand relevance, awareness, and sales. It combines strategy, creative work, and technology to deliver innovative influencer marketing campaigns. Serving diverse sectors such as technology, fashion, retail, gaming, entertainment, and consumer goods, the organization is recognized for its strategic and effective programs and maintains long-term partnerships with clients.About the Opportunity:The Digital Marketing Analyst is responsible for supporting campaign tracking and managing the distribution of influencer marketing programs via paid social campaigns across platforms like TikTok and Instagram. This role contributes by analyzing data, optimizing paid social strategies, and enhancing reporting processes, directly impacting the effectiveness and reach of marketing initiatives.Responsibilities:Analyze and clean data to support client reporting deliverablesCustomize and maintain dashboards and reporting tools, ensuring data quality through regular checksConduct quantitative and qualitative research to address client questionsPrepare presentations, analytic reports, and visualizations to communicate key insightsCollaborate in client discussions about campaign performanceDeliver benchmarks, trends, and insights from reporting toolsDevelop and execute paid social strategies in coordination with account managementMaintain up-to-date knowledge of paid social media products and advise internally and externallySet up and optimize paid social campaigns across platformsAssist in developing new methodologies, processes, and metrics to improve program evaluationPublish data trends, industry insights, and thought leadership contentRequirements:3 to 5 years of relevant experience in agencies or in-house marketing rolesStrong strategic and analytical skillsProficient written communication skillsDeep understanding of social media and current organic and paid social marketing KPIsPreferred: Media buying or performance marketing experienceEffective communication within cross-functional teamsQuick learner of new software toolsAbility to distill complex information into compelling stories and visualizationsExperience with data analysis and deriving insights from complex data setsAdvanced proficiency in Google Sheets or ExcelPay Range and Compensation Package:The pay range for this position is $75,000 to $86,000. Compensation decisions consider factors such as skill sets, experience, training, qualifications, education, and organizational needs.Benefits & Perks:Medical, dental, and vision insuranceSupplemental insurances including life insurance, commuter benefits, and pet insurance401(k) matchingMonthly work from home stipendRemote-first work environmentWeWork all-access membershipFlex FridaysRecognition programs and employee resource groupsVirtual and in-person eventsGenerous sick day allotmentBirthday floating holidayEqual Opportunity Statement:Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.Note: RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.