Digital Marketing Advisor-GTM and Commercialization

About the role

The Digital Marketing Advisor-GTM and Commercialization role is responsible for planning and executing digital product strategy, technology/product development, technology and/or product support, and customer engagement strategies in support of the company’s product and service portfolio.

Responsibilities

• Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
• Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
• Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
• Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes with minimum supervision.
• Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
• Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
• Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives.

Requirements

• Experience leading commercialization, GTM strategy, product adoption, or digital transformation initiatives across Sensors & Monitoring & Intervention (M&I), IoT, logistics, healthcare, operational visibility, digital products, or enterprise technology solutions.
• Strong background in product positioning, customer segmentation, pricing and packaging strategy, sales enablement, commercialization planning, Voice of Customer integration, and adoption metrics.
• Demonstrated success owning revenue and adoption targets, with the ability to connect digital initiatives to measurable business outcomes, including revenue growth, ROI, operational efficiency, customer adoption, and market expansion.
• Experience developing business cases, executive communications, strategic narratives, and commercialization roadmaps for complex enterprise initiatives.
• Proven ability to lead cross-functional alignment across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership within highly matrixed organizations.
• Experience supporting global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
• Strong executive presence, communication, stakeholder management, strategic problem-solving, and organizational influence skills.
• Ability to navigate ambiguity, balance competing priorities, and drive strategic initiatives from concept through execution in fast-paced enterprise environments.

Qualifications

• Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
• Minimum Education: Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Minimum Experience: Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.

Benefits

Details on our comprehensive benefits can be found here.

Pay

Salary grade for position is E27. Collierville range ($7,488.36/mo-$12,355.79/mo)

Additional Details

Pay Transparency: The compensation listed reflects the pay range or rate of pay reasonably expected for this posted position at the posted location or locations. If this opportunity includes multiple job levels, the pay information represents the ranges for each level in that job family. Actual pay is determined by several job-related factors permitted by law and relevant to the position, including, but not limited to, experience relative to the job, tenure, market level, pay at the location for this job, performance, schedule, and work assignment.

Equal Opportunity Employer

Equal Opportunity Employer including, Vets/Disability.