Digital Marketing Advisor-GTM and Commercialization

About the role

The Digital Marketing Advisor-GTM and Commercialization role at FedEx is responsible for leading the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio. This includes market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization. The role also involves serving as the strategic bridge across various teams and ensuring successful product launches and scaled adoption.

Responsibilities

• Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
• Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
• Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
• Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes with minimum supervision.
• Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
• Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
• Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives.

Requirements

• Experience leading commercialization, GTM strategy, product adoption, or digital transformation initiatives across Sensors & Monitoring & Intervention (M&I), IoT, logistics, healthcare, operational visibility, digital products, or enterprise technology solutions.
• Strong background in product positioning, customer segmentation, pricing and packaging strategy, sales enablement, commercialization planning, Voice of Customer integration, and adoption metrics.
• Demonstrated success owning revenue and adoption targets, with the ability to connect digital initiatives to measurable business outcomes, including revenue growth, ROI, operational efficiency, customer adoption, and market expansion.
• Experience developing business cases, executive communications, strategic narratives, and commercialization roadmaps for complex enterprise initiatives.
• Proven ability to lead cross-functional alignment across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership within highly matrixed organizations.
• Experience supporting global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
• Strong executive presence, communication, stakeholder management, strategic problem-solving, and organizational influence skills.
• Ability to navigate ambiguity, balance competing priorities, and drive strategic initiatives from concept through execution in fast-paced enterprise environments.

Qualifications

• Minimum Education: Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Minimum Experience: Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
• Knowledge, Skills, and Abilities: Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities. Technical acumen. Strong collaboration, communications and analytical skills.

Benefits

Details on comprehensive benefits can be found here.

Pay

Salary grade for position is E27. Collierville range ($7,488.36/mo-$12,355.79/mo)

Additional Details

For details on our comprehensive benefits, click here.

Federal Express Corporation is an Equal Opportunity Employer including, Vets/Disability.