Digital Marketer

TekWissen is a global workforce management provider headquartered in Ann Arbor, Michigan that offers strategic talent solutions to clients worldwide. Our client is a British-owned education publishing and assessment services company serving schools, corporations, and students directly. The company owns several educational media brands, including Addison Wesley, Peachpit, Prentice Hall, eCollege, Longman, and Scott Foresman.

About the role

The School Assessments business unit within the client's K-12 Education organization is seeking marketing support to accelerate campaign deployment and asset activation. The team develops strategic marketing campaigns targeting educators and administrators but struggles with slow traditional creative studio processes. This role will provide additional execution capacity to bring fully developed campaigns to market faster, ensure activation of agency-created assets, and reduce production bottlenecks.

The role will work closely with a Manager of Strategy, two Campaign Marketing Managers, and a Strategic Marketer to support campaign execution, creative adaptations, digital asset deployment, and cross-functional coordination.

Responsibilities

• Manage campaign timelines and launch readiness.
• Create, adapt, and resize marketing assets for digital and social channels.
• Develop social media ad variations and short-form content.
• Create video snippets and simple animations from existing content.
• Support rapid-response marketing opportunities requiring faster turnaround than the internal Creative Studio.
• Utilize Canva, AI tools (ChatGPT, Claude, Perplexity), and existing brand templates to generate market-ready materials.
• Coordinate with internal stakeholders and external agencies to ensure deliverables move efficiently through production and activation.
• Monitor campaign readiness and remove execution bottlenecks.
• Ensure consistency of campaign messaging and activation across channels.

Story Behind the Need

The current marketing team has identified gaps in execution capacity. While campaign strategy, research, messaging, and creative development are in place, internal creative production timelines of 3-5 weeks often cause the team to miss important market opportunities.

The Fall launch of PALS and Navvy+ represents a significant marketing investment. Additional execution support is needed to:

• Accelerate campaign activation.
• Improve speed-to-market.
• Ensure agency-developed assets are fully utilized.
• Eliminate production bottlenecks.
• Increase team capacity for strategic planning and optimization.

Typical Day in the Role

The role is highly collaborative but requires someone able to work independently and contribute ideas without extensive oversight.

• Coordinate launch activities for PALS and Navvy+ campaigns.
• Manage execution timelines and milestone tracking.
• Work with marketing managers, strategists, creative teams, and agencies.
• Adapt existing creative assets for marketing channels.
• Create social media ads and campaign variations.
• Produce short-form video clips and lightweight animations from existing content.
• Use Canva and AI tools to create quick-turn marketing materials.
• Monitor and resolve execution issues and production delays.
• Maintain consistency across campaign assets and launch activities.

Scheduled through December, with possible extension or conversion in 2027 based on worker performance and business need.

Requirements

• Marketing campaign execution experience.
• Experience moving campaigns from development through launch.
• Strong project coordination and organizational skills.
• Ability to manage multiple timelines and deliverables.
• Digital marketing asset creation experience.
• Social media advertising experience.
• Ability to create short-form video content and basic animations.
• Canva proficiency.
• Experience using AI tools such as ChatGPT, Claude, and Perplexity.
• Ability to work independently with minimal supervision.
• Strong follow-through and ownership mentality.
• Fast-paced execution mindset.
• Cross-functional collaboration experience.

Candidate Value Proposition

• Opportunity to support one of the client's most significant marketing initiatives.
• Direct involvement in the launch of PALS and Navvy+.
• High visibility work with immediate market impact.
• Blend of marketing execution, creative production, and campaign operations.
• Significant autonomy and opportunity to contribute ideas.
• Ability to leverage modern AI tools and rapid content creation methods.
• Exposure to strategic marketing team operations within a leading education company.
• Collaborative, results-oriented, fast-moving environment.

Qualifications

• No degree required.
• Demonstrated experience with marketing campaign execution, digital content creation, social media marketing, and project coordination/management (1-2 years).

Performance indicators: Must be self-directed, require minimal oversight, bring ideas and recommendations, and improve campaign speed to market.

Pay

$42.16/hr

Schedule

4-month temporary assignment, remote work.