Digital Insights & Analytics Manager || Digital
About the role
The Digital Insights & Analytics Manager is a key member of the Digital team at G-III Apparel Group, Ltd., responsible for developing actionable insights that enhance performance across the company's digital ecosystem. This role blends advanced analytics, business intelligence, and cross-functional collaboration to drive strategic decision-making, optimize customer experience, and elevate overall digital business results.
Responsibilities
Build and maintain scalable reporting frameworks and dashboards (Power BI, Excel) that provide clear, actionable insights across multiple digital content and consumer-feedback platforms.
Monitor daily engagement and conversion trends, product/content performance, and customer reviews, translating findings into meaningful recommendations for Product, Marketing, Sales, and DTC teams.
Deliver weekly, monthly, and quarterly insights reports to leadership, highlighting shifts in performance, key trends, and strategic recommendations.
Conduct in-depth analyses—including funnel/conversion performance, user behavior, and campaign effectiveness—to identify opportunities for improvement.
Partner with cross-functional teams to define reporting needs, KPIs, and business goals.
Collaborate with Content, Merchandising, Digital Operations, Marketing, and other stakeholders to strengthen analytics capabilities and support performance optimization efforts.
Support the integration and consolidation of product content systems and analytics platforms.
Ensure data accuracy, consistency, and integrity across dashboards, reporting tools, and analytics platforms.
Maintain documentation for reporting logic, methodologies, and KPIs.
Proactively identify opportunities to enhance data governance, streamline reporting workflows, and improve insights visibility across teams.
Qualifications
Bachelor’s degree in Business, Analytics, Marketing, or a related discipline.
3–6 years of experience in business analytics, consumer insights, digital analytics, or related fields.
Advanced proficiency in Microsoft Excel, Power BI (or similar BI platforms), and experience with web analytics tools such as Google Analytics or Adobe Analytics.
Experience in Direct-to-Consumer digital commerce is required.
SQL experience is a plus.
Apparel & Accessories industry experience is a plus.
Strong communication and data storytelling skills, with the ability to translate technical concepts into clear business insights.
Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
Collaborative mindset with the ability to work across teams and departments.
Entrepreneurial, proactive, and passionate about analytics and digital transformation.
Pay
$90,000 – $120,000 per year