Digital Growth Program Manager

Key Responsibilities

• Own the end-to-end workflow for Testing & Personalization initiatives (intake → plan → launch → readout → scale/handoff).
• Manage backlog, prioritization support, and roadmap hygiene in the system of record (Jira/Wrike/AirFocus).
• Translate requests into clear briefs (objective/hypothesis, audience/segment, experience requirements, success metrics, guardrails, dependencies, timing).
• Own delivery plans, milestones, and dependency management across CX + Design, Build, Analytics, Marketing + Content Enablement, and Product.
• Ensure measurement readiness prior to launch (tracking requirements, instrumentation validation, reporting location/ownership).
• Coordinate launch readiness (QA/UAT windows, approvals, release timing and communication, rollback considerations, post-launch checks).
• Run core operating rituals (weekly check-ins, grooming/planning, risk & legal reviews, stakeholder status updates, readouts).
• Coordinate scaling and handoff paths:
• Test wins → Marketing/Content Enablement for production execution when no product dev is required
• Test wins → Product/Engineering when durable dev work is required
• Personalization segments → Enablement for activation when applicable

Job Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or related field (or equivalent experience).
• 4+ years of program/project management experience in digital, marketing, product, or experimentation environments.
• Working knowledge of A/B testing and measurement fundamentals (success metrics, guardrails, validity basics).
• Strong requirements and documentation skills (briefs, acceptance criteria, tracking plans, launch checklists).
• Proven ability to drive cross-functional execution and timelines without direct authority.
• Excellent written and verbal communication; strong organization and attention to detail.

Preferred Experience

• Supporting experimentation or personalization programs.
• Familiarity with common tools (Optimizely/Target, GA/GA4, GTM, Jira/Wrike, reporting platforms).
• Experience partnering with Marketing/Content teams that own production campaign execution.
• Experience collaborating and communicating broadly across an organization from Executive Leadership to offshore engineers.