Digital Growth Manager

About the role

Build the audience-to-funnel engine behind Bish’s RV’s next level of sales growth. For someone who gets energized by a blank page — not someone who needs the blueprint handed to them first. We already have the hard part solved: large, built audience groups with hundreds of thousands of people actively viewing and receiving our content every month. What we don't have yet is the system that turns that reach into structured, measurable funnels, and that's the blank page we're hiring someone to help fill. This is a ground-floor build, not a maintenance role, done in close partnership with senior and executive leadership. You'll move at a fast and sometimes messy pace, bring a strong point of view to the table, and be judged on results you can show, including how well you run with the calls the team lands on, not just the ones you'd have made yourself.

Responsibilities

• Help build the audience-to-funnel system from scratch — propose what gets built first, pressure-test it with leadership, and move fast once a direction is set.
• Operate in a fast-moving, resource-lean environment where priorities shift with the data; read results and change course in days.
• Sit in direct, regular communication with senior and executive leadership as a real contributor to the decision.
• Own the full cycle: attach the right message or offer to the right audience segment, turn that engagement into a captured contact, and carry it toward a close — measuring what happens at every step and bringing the data and a recommended fix back to the team.
• Work through real operational hurdles — undefined processes, competing priorities, systems that don't talk to each other yet — as part of a team solving them together.
• In the first 30 days: audit and further segment existing audience groups; deliver headcount and definition for each; launch several top-of-funnel plays (ads and retargeting messages) attached to specific audience segments to engage and capture personal information.
• In 90 days: turn top-of-funnel plays that are proving out into fully attached funnels; establish a fast measure‑diagnose‑pivot cycle; show a measurable improvement in cost‑per‑lead by proving out owned, segmented targeting.
• In six months: own a live portfolio of funnels from top‑of‑funnel capture through to close mapped to every major audience segment, reporting audience size, segment size, funnel entries, and close rate regularly; demonstrate a track record of bringing clear, data‑backed recommendations on what to kill, rebuild, or scale fast; be seen as a trusted partner in making those calls.

Requirements

• Significant, hands‑on experience segmenting real audiences — building and defining actual segments out of raw traffic, content viewers, or contact data, and proving who genuinely belongs in each one.
• Significant experience architecting the messaging and funnel process itself — designing the sequence of offers and messages that narrows a broad audience segment, step by step, down to an actual close, using CRM/mark