Digital Experiences & Growth Leader

Position Summary

Responsible for owning performance across loanDepot’s digital funnel and the experience layer of loandepot.com, ensuring digital experiences effectively drive customer action and support growth across all business lines, including direct, retail, and servicing.

Responsibilities

• Owns performance across the digital funnel from site visit to lead to origination, driving measurable improvements in conversion and efficiency.
• Drives digital experiences that support all business lines, including direct, retail, and servicing, ensuring users are guided to the appropriate path.
• Owes how loandepot.com drives traffic into key journeys, optimizing entry points, routing, and user flows to increase engagement and conversion.
• Identifies and removes friction across the customer journey to improve funnel entry, progression, and overall business outcomes.
• Builds and manages a prioritized experimentation roadmap across funnel and site experiences focused on measurable impact.
• Executes a high-velocity testing program, continuously iterating to improve performance and scale what works.
• Uses data and analytics to identify performance drivers and translate insights into clear, actionable improvements.
• Serves as the cross-functional product owner for funnel and site experience, aligning priorities across marketing, product, engineering, and business stakeholders.
• Influences cross-functional teams to execute high-impact digital improvements, driving outcomes through data-driven persuasion, clear direction, and strong stakeholder partnership.
• Writes clear requirements and manages a prioritized backlog tied directly to business outcomes and conversion impact.
• Prioritizes initiatives based on ROI, conversion impact, effort, and alignment with overall business goals.
• Establishes and maintains clear reporting on funnel performance, conversion metrics, and digital contribution to business outcomes.
• May lead and develop a high-performing team, fostering a culture of ownership, speed, and continuous improvement.
• Performs other duties and projects assigned.

Requirements

• Bachelor’s Degree preferred, and/or a minimum of ten (10) + years of digital growth, product management, or performance marketing experience.
• Proven experience owning and optimizing a full digital funnel with measurable business results.
• Demonstrated success driving conversion improvements through testing and experimentation.
• Strong analytical skills with ability to translate data into actionable insights.
• Experience working cross-functionally in complex, matrixed organizations.
• Experience partnering with Product and Engineering teams to deliver digital experiences.
• Familiarity with analytics and experimentation tools (e.g., GA4, Adobe Analytics, Optimizely).
• Mortgage or financial services experience preferred.

About LoanDepot

loanDepot (NYSE: LDI) is a digital commerce company committed to serving its customers throughout the home ownership journey. Since its launch in 2010, loanDepot has revolutionized the mortgage industry with a digital-first approach that makes it easier, faster, and less stressful to purchase or refinance a home. Today, loanDepot enables customers to achieve the American dream of homeownership through a broad suite of lending and real estate services that simplify one of life's most complex transactions. With headquarters in Southern California and offices nationwide, loanDepot is committed to serving the communities in which its team lives and works through a variety of local, regional, and national philanthropic efforts.