Digital Experience Strategist

About the role

The University of Nevada, Reno is seeking an innovative and data-driven Digital Experience Strategist to support the planning, coordination, and execution of the University's digital experience, growth marketing, and brand awareness initiatives. Reporting to the Assistant Director, Digital Experience, the position executes and optimizes the University's integrated paid media and growth strategies, ensuring the institution is effectively found, understood, and cited across both traditional and AI-driven search environments. The role manages paid campaigns across search, social, and programmatic channels, aligning them with unified digital discovery and visibility strategies, and coordinates directly with creative, content, and communications teams to execute the University's digital experience roadmap.

Paid Media Management

• Support implementation of omnichannel paid media strategies that align with the University's awareness and enrollment marketing objectives.
• Manage advertising campaigns across paid media channels including Google Ads, Facebook Ads, TikTok Advertising, LinkedIn Ads, and programmatic DSP.
• Oversee day-to-day paid media optimizations and budget pacing in-platform.
• Partner with the creative team to create quarterly campaign messaging roadmaps and identify creative asset needs for paid media campaigns.
• Project manage creative asset trafficking and quality assurance to ensure assets are delivered on time and align with advertising best practices.
• Manage paid media budget pacing to ensure campaigns are executed within budget and resources are allocated effectively.

SEO & AI Visibility Management

• Support development and implementation of search discoverability strategies that align with the University's AI visibility objectives.
• Perform SEO/AEO audits to identify visibility benchmarks and discoverable content opportunities, including LLM brand mentions and citations, competitive positioning, and content gap assessments.
• Collaborate with social media managers, public relations specialists, content producers, and web strategists to ensure AI content recommendations align with the broader marketing roadmap.
• Work with web strategists to build and optimize web pages in the CMS that are easily consumable and synthesizable by LLMs — using clear definitions, Q&A formats, and strong internal linking for topical authority.

Insights Analysis & Reporting

• Conduct ongoing insights and analysis within measurement tools such as Google Analytics, Search Console, Data Studio, SEMRush, and others.
• Set and monitor measurement benchmarks in analytics dashboards to show performance lifts from strategy execution.
• Translate complex dashboard data into clear, actionable optimization recommendations.

Qualifications

• Bachelor's Degree and three (3) years of related work experience; OR Master's degree and two (2) years of related work experience.
• Professional experience in digital marketing, growth marketing, or web strategy fields.
• Hands-on experience managing advertising campaigns within paid advertising platforms including Google Ads, Facebook Ads, TikTok Ads, and programmatic DSP.
• Robust experience auditing audience behavior data and channel performance within tools such as SEMRush, SparkToro, Google Search Console, and Google Analytics.
• Collaborative experience working with cross-functional teams (creative, web) to develop user-centered advertising creatives and website landing pages.

Pay

The typical salary range for this position is Min $63,046 – Med $78,807 – Max $84,568. Salary is based on related education and experience, internal equity, and budgets.

Schedule

• Variable work schedule.
• Occasional travel may be required.

Benefits

• Retirement plan with 19.25% employee contribution matched by the University; 100% vested first day (for permanent employees on annual "A" or "B" contracts at least 50% FTE, unless members of PERS of Nevada).
• Health insurance options including dental and vision.
• Generous annual leave, sick leave, long-term disability, and life insurance.
• E.L. Wiegand Fitness Center annual or semester memberships with spouse/domestic partner options.
• Mountain EAP counseling and advising services for employees and eligible dependents.
• Faculty Senate representation.
• No state income tax.
• Grants-in-Aid: reduced-rate tuition for faculty (up to six credits per semester) and qualified dependents (unlimited credits for unmarried children under 24 receiving at least 50% financial support).
• Dual Career Assistance Program for newly hired faculty spouses/partners to identify career opportunities in Northern Nevada.

About the University

The University of Nevada, Reno is a leading public research university founded in 1874 as Nevada's original land-grant institution. It serves more than 23,000 undergraduate and graduate students from all 50 states and 63 countries. Classified as an R1 ("Very High Research") university by the Carnegie Classification, it also holds the Carnegie Community Engagement classification. Ranked among the "Best National Universities" and "Best National Public Universities" by U.S. News & World Report, and in the top tier of the WSJ/Times Higher Education World University Rankings and the New York Times' "Top Colleges for Economic Diversity." Since 2009, nearly $1 billion has been invested in advanced labs, facilities, and residence halls. The University is home to Nevada's first medical school (University of Nevada, Reno School of Medicine) and the Wayne L. Prim Campus at Lake Tahoe. It delivers on its land-grant mission through statewide outreach via Extension, Agricultural Experiment Station, Bureau of Mines and Geology, Small Business Development Center, Seismological Laboratory, and Wolf Pack Athletics. The