Digital Experience Strategist

About The Role

We are seeking a talented Digital Experience Strategist to join our Web Experience team. In this role, you will be instrumental in shaping the structure, navigation, and overall experience of our B2B website, specifically tailored to meet the needs of enterprise buyers. Your primary focus will be on developing and maintaining the strategic layer of our digital presence — from experience architecture and information design to dynamic content frameworks that personalize user journeys based on visitor profiles and intent. Sitting at the intersection of UX strategy, content architecture, and marketing technology, you will collaborate closely with UX designers, researchers, demand generation teams, and web developers. Your expertise will ensure our digital experience effectively supports complex enterprise sales cycles and adapts as our products, audiences, and goals evolve. This role offers an exciting opportunity to influence how our digital platform engages and converts enterprise clients, leveraging innovative personalization and data-driven strategies to optimize user engagement and pipeline growth.

Qualifications

• 5+ years of experience in digital experience strategy, UX strategy, or B2B web/demand generation roles
• Proven experience owning information architecture or site experience strategy at scale
• Strong hands-on experience with personalization or testing platforms such as Adobe Target, Optimizely, or similar tools
• Strong understanding of B2B buyer journeys, multi-stakeholder purchase processes, and enterprise marketing dynamics
• Ability to document and communicate complex logic, rules, flows, and content conditions to both technical and non-technical audiences
• Proficiency in working with qualitative and quantitative data to inform strategic decisions
• Experience working within Adobe Experience Manager (AEM), including content architecture, ContextHub, and targeted content management (preferred)
• Familiarity with intent data platforms such as 6sense or Demandbase (preferred)
• Background in enterprise or networking/security product marketing (preferred)
• Understanding of UX design principles and ability to participate in design reviews (preferred)
• Knowledge of SEO strategies related to site architecture and content hierarchy (preferred)
• Comfort working in lean, high-ownership teams with broad scope

Responsibilities

• Define and maintain the overall experience architecture of the B2B marketing website, including site structure, navigation logic, page hierarchy, and cross-journey wayfinding
• Develop and govern experience frameworks that link content, user flows, and buyer intent throughout the marketing funnel
• Identify structural gaps or friction points within the current site experience and lead strategic initiatives to enhance usability and engagement
• Collaborate with UX designers to ensure architecture decisions translate into coherent, accessible, and on-brand interactions
• Design audience segmentation frameworks and dynamic content rules to enable targeted, reactive user journeys for different buyer segments
• Map personalized journeys based on industry verticals, company size, job functions, and funnel stages, balancing relevance with site coherence
• Manage the configuration and governance of personalization tools within our MarTech stack, including AEM and associated targeting platforms
• Implement and oversee continuous testing and optimization efforts, including A/B and multivariate testing, to improve user engagement and conversion rates
• Define KPIs for experience quality and personalization effectiveness, including engagement metrics, task completion rates, and pipeline influence
• Translate analytics, user research, and intent data into actionable roadmaps for ongoing site improvements
• Serve as a strategic partner to UX, content, demand generation, and sales teams, providing insights and recommendations on the digital buyer journey
• Communicate experience strategies, roadmaps, and performance results clearly to leadership and stakeholders

Benefits

• Comprehensive health, life, and voluntary lifestyle benefits to support physical, mental, emotional, and financial wellbeing
• Competitive compensation packages aligned with skills and experience
• Opportunities for professional growth and development within a forward-thinking organization
• Flexible work arrangements, including remote work options
• Access to innovative tools and technologies to support your role
• A collaborative and inclusive work environment that values diversity and innovation

Equal Opportunity

Lumen is committed to fostering an inclusive and diverse workplace. We provide equal employment opportunities to all individuals regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected statuses. We do not tolerate discrimination or harassment of any kind and are dedicated to ensuring a fair and equitable work environment. All employment decisions are made based on merit, qualifications, and business needs.