Digital Experience and Martech Director- M3 Group
Position Summary
The Digital Experience & Martech Director serves as a key leader on our Martech team. This individual will possess agency and client experience, as this role will be client-facing. This role is responsible for developing, implementing, and optimizing owned digital infrastructure across websites, CRM platforms, marketing automation, SEO, analytics, reporting, digital customer experience initiatives for both agency and client engagements.
Essential Duties & Responsibilities
Develop, implement, and optimize Martech and digital ecosystem strategies across websites, CRM platforms, marketing automation, analytics, SEO, reporting, and customer experience initiatives.
Recommend technology solutions, integrations, and digital best practices aligned with business objectives and growth goals.
Develop repeatable Martech frameworks, workflows, and processes that support consistency, scalability, and performance.
Identify opportunities to improve operational effectiveness through automation, technology adoption, and data-driven decision making.
Serve as a Martech advisor during client engagements, planning sessions, and digital roadmap discussions.
Present recommendations, implementation plans, performance insights, and optimization opportunities to clients and stakeholders.
Guide discussions around website strategy and architecture, user experience, CRM strategy, marketing automation, analytics, and digital experience optimization.
Ensure alignment and integration across websites, CRM systems, marketing automation platforms, analytics tools, and reporting systems.
Directly manage and mentor the Multimedia Specialist and Marketing Technologies Technician.
Own analytics implementation and reporting infrastructure for web, CRM and marketing automation platforms, while partnering with media and analytics teams on campaign performance reporting as needed.
Provide strategic direction for site architecture, content organization, search visibility, accessibility, and user experience improvements.
Establish and promote digital standards, best practices, and governance processes that support consistency, scalability, and maintainability across client and internal digital properties.
Lead technical SEO and digital optimization strategies across client and internal web properties.
Monitor digital performance trends and identify opportunities to improve traffic, engagement, lead generation, conversion, and retention metrics.
Collaborate with specialists to ensure digital properties align with current industry standards and best practices.
Serve as the primary administrator and strategic owner of the agency's Martech ecosystem, including HubSpot, Constant Contact, VBOUT, and related technologies.
Support agency-owned digital products and technology solutions such as agenCU through implementation, testing, optimization, and adoption efforts.
Allocate Martech resources effectively across client initiatives, internal projects, product development efforts, and agency priorities utilizing internal team and other resources as needed.
Develop documentation, training materials, and implementation standards that support consistency and scalability.
Establish and maintain best practices for web development, CRM management, SEO, analytics, email marketing, marketing automation, reporting, and digital operations.
Develop and/or optimize existing standardized processes, implementation frameworks, documentation, and training programs that support consistency, scalability, and operational excellence.
Provide quality assurance and strategic oversight across Martech initiatives and digital projects.
Partner with account service, creative, content, analytics, and leadership teams to deliver integrated digital solutions.
Contribute recommendations that strengthen the agency's Martech capabilities, technology offerings, operational processes, and growth initiatives.
Knowledge, Skills, and Abilities Required
5–7 years of experience in digital strategy, marketing technology, web strategy, digital marketing, CRM management, or related disciplines
3+ years of experience leading, mentoring, or managing digital, web, marketing technology, or related team members
Bachelor’s Degree in marketing, digital technology, or other relevant domain
Experienced in website strategy, architecture, user experience, and CMS platforms such as WordPress and other similar block editor platforms
CRM administration, marketing automation, and customer lifecycle management, including HubSpot, Constant Contact, VBOUT, and similar platforms
SEO strategy, technical SEO, and digital performance optimization
Analytics, reporting, tagging frameworks, and marketing technology integrations
Proven experience presenting recommendations, leading client conversations, and influencing business decisions
Strong project management, organizational, communication, and stakeholder management skills
Ability to balance strategic planning, operational oversight, and hands-on support when needed
Experience supporting SaaS, digital products, platforms, or technology initiatives preferred
Experience developing training programs, implementation frameworks, and operational documentation