Digital Engagement Team Lead

About the role

As the Digital Engagement Team Lead, you are responsible for end-to-end delivery and optimization of U.S. Bank’s marketing personalization campaigns in its owned digital channels, i.e., the public website, secure online banking portal, and mobile app. By coaching and mentoring a small team of business line-dedicated Engagement Managers while personally overseeing marketing operations for one of the bank's key business lines, you will drive continual improvement of campaign planning, intake, tactics, execution, timing, and reporting through both direction and example.

The ideal candidate has a track record of translating business strategy into successful digital marketing tactics and will be comfortable liaising between business line executives, marketing leaders, and marketing technology delivery teams. In addition to accelerating growth through relentless operational excellence, you must serve as a thought leader in the company, helping to engage senior decision-makers and drive consensus around innovation opportunities such as new creative capabilities, analytics-driven experimentation and automation, and AI-powered personalization strategies.

Responsibilities

• Lead end-to-end delivery and optimization of marketing personalization campaigns in U.S. Bank’s owned digital channels.
• Coach and mentor a small team of Engagement Managers dedicated to business lines.
• Oversee marketing operations for one of the bank’s key business lines.
• Drive continual improvement in campaign planning, intake, tactics, execution, timing, and reporting.
• Translate business strategy into successful digital marketing tactics.
• Liaise between business line executives, marketing leaders, and marketing technology delivery teams.
• Serve as a thought leader to engage senior decision-makers and drive consensus around innovation opportunities.

Requirements

• Bachelor's degree or equivalent work experience.
• 10 or more years of experience in marketing, communications, digital engagement, customer experience, or related fields.
• Five or more years of leadership experience.
• Demonstrated success leading enterprise-scale strategies, influencing senior leaders, driving measurable business outcomes, and managing complex cross-functional initiatives.

Qualifications

• Prior leadership of digital or marketing transformation initiatives involving complex client engagement and/or stakeholder management responsibilities.
• Exceptional program management skills, preferably in an agile environment.
• Deep understanding of the end-to-end digital marketing campaign process including strategy, project intake, content development, creative and compliance reviews, testing, release, and results measurement and optimization.
• Intimate knowledge of paid digital advertising formats (i.e., programmatic and social), development processes, and optimization methods.
• Experience with Adobe marketing platforms such as Journey Optimizer, Offer Decisioning, or Target preferred; significant experience with mar tech or ad tech ecosystems is required.
• Expert at evaluating the digital sales funnel for opportunities to improve performance through analysis of conversion and abandonment rates, benchmarking, user research, etc.
• Proven track record of coaching a high-performing team.
• Strong organizational, interpersonal, and team-building skills.
• Excellent verbal, written, and presentation skills.
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals.
• Strong decision-making and problem-solving skills.
• Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget.
• Proficiency in Jira, Adobe Workfront, Confluence, Mural, and Office 365 solutions.
• MBA or equivalent markers of high achievement are a plus.

Schedule

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

Benefits

• Healthcare (medical, dental, vision).
• Basic term and optional term life insurance.
• Short-term and long-term disability.
• Pregnancy disability and parental leave.
• 401(k) and employer-funded retirement plan.
• Paid vacation (from two to five weeks depending on salary grade and tenure).
• Up to 11 paid holiday opportunities.
• Adoption assistance.
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law.

Pay

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. Pay range: $149,515.00 - $175,900.00. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, 401(k) contribution, and pension (all benefits are subject to eligibility requirements).