Digital Content Specialist-Social Media & Corporate Branding
Grasslands Club · Gallatin, TN · 1 mo ago
On-siteMarketingPart-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes Position Overview (could be About the role). Responsibilities: many bullet points under Content Creation & Storytelling, Event Coverage, Social Media Ownership, Performance & Analytics, Retail & Merchandising Promotion, Recruiting & Employer Branding, Marketing Support. Requirements: maybe Qualifications and Key Attributes? The posting has "Qualifications" bullet list and "Key Attributes". Also "Performance Expectations & KPIs" maybe not needed. Schedule Expectations: schedule flexibility. No explicit Pay or Benefits. So we should not include Pay or Benefits sections. Also maybe "Skills" could be derived from Qualifications? But we have Qualifications section already. Could also have Skills separate if there is skill list; but we can combine. The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to decide which sections to include based on content.
We have:
- About the role: Position Overview paragraph.
- Responsibilities: all the duty bullet groups.
- Requirements: maybe "Qualifications" and "Key Attributes"? But they also have a "Qualifications" heading already. Could treat "Qualifications" as a section. "Requirements" maybe not needed if we have Qualifications. But we could include Requirements as a section containing the same as Qualifications? Better to follow the posting: they have "Qualifications" bullet list and "Key Attributes". Could map "Qualifications" to Requirements section? Or we could have both Requirements and Qualifications sections if content distinct. The posting has "Qualifications" bullet list (experience managing social media, photography/video, proficiency in tools, understanding brand consistency, organizational skills, communication). Then "Key Attributes" (creative, detail-oriented, strategic thinker, adaptable, awareness of digital trends). Those could be considered Skills or Requirements. We could put Requirements as the qualifications list, and Skills as the key attributes list. Or combine.
Schedule: we have Schedule Expectations bullet points.
No Pay/Benefits.
Thus output:
About the role
Position Overview ...
Responsibilities
- ... each bullet
- with each bullet as
- . Ensure we keep the content exactly as given (maybe slight rephrase? Must preserve all substantive information; we can keep the wording). We'll need to capture each bullet.
Let's extract bullets:
Content Creation & Storytelling:
- Capture professional photography and video across golf, racquets, fitness, dining, aquatics, and member life
- Produce engaging short-form video content including reels, stories, highlights, and promotional clips
- Maintain consistent visual identity across all digital platforms
- Proactively identify storytelling opportunities that support marketing priorities
- Work with department leaders to prioritize coverage based on strategic marketing objectives
Event Coverage:
- Provide on-site content coverage for member programs, tournaments, signature events, and seasonal activations across all Club departments.
- Prioritize coverage based on marketing objectives, seasonal campaigns, and Club initiatives.
- Deliver timely post-event content to maintain engagement momentum, extend event visibility, and support overall engagement and revenue goals.
Social Media Ownership:
- Own day-to-day management of all social media platforms
- Maintain and manage the digital content calendar
- Ensure consistent posting cadence across platforms
- Write captions aligned with brand voice
- Monitor engagement and support community interaction
- Serve as a steward of the Club’s digital brand standards across platforms.
Performance & Analytics:
- Track engagement, reach, follower growth, and overall content performance across platforms
- Provide monthly performance summaries highlighting key metrics, trends, and insights
- Evaluate content effectiveness in relation to marketing campaigns, event promotion, retail initiatives, and recruiting efforts
- Recommend strategic adjustments to content style, cadence, and platform focus based on performance data
- Identify high-performing content themes and replicate successful formats to drive continued engagement and revenue support
Retail & Merchandising Promotion:
- Develop content highlighting pro shop merchandise, apparel, accessories, and seasonal arrivals
- Create promotional visuals and short-form videos that support revenue initiatives
- Collaborate with Pro Shop leadership on product launches and promotional timing
Recruiting & Employer Branding:
- Capture and create content supporting recruiting initiatives
- Develop LinkedIn-focused content showcasing culture, team development, and career growth
- Highlight employee stories and behind-the-scenes operations
Marketing Support:
- Support campaign execution across digital channels
- Provide content assets for email marketing, website updates, and digital advertising
- Serve as a collaborative right hand to the Marketing & Communications Manager in executing strategic initiatives
Now Qualifications bullet list:
- Experience managing social media platforms professionally
- Strong photography and short-form video production skills
- Proficiency in Canva, Adobe Creative Suite, CapCut, or similar platforms
- Understanding of brand consistency and visual storytelling
- Strong organizational and project management skills
- Professional communication skills and collaborative mindset
Key Attributes bullet list:
- Creative and proactive
- Detail-oriented
- Strategic thinker
- Adaptable and responsive
- Strong awareness of digital trends
Schedule Expectations bullet list:
- Flexible schedule required
- Availability to work evenings, weekends, and holidays as needed
- Hours may vary based on Club calendar and seasonal programming
Now we need to map to headings.
We could do:
About the role
Position Overview As the Digital Content Specialist you will capture, create, and manage compelling digital content that showcases every facet of the Club experience. You'll ensure the Club’s brand is consistently and professionally represented across all digital touchpoints while driving engagement, revenue support, and recruiting visibility. Working closely with the Marketing + Communications Manager, this position owns the day-to-day management of the Club’s social media platforms, maintains the digital content calendar, and ensures a consistent posting cadence aligned with strategic marketing objectives. Because the Club experience extends beyond traditional business hours, this role requires schedule flexibility to capture meaningful moments in real time.
That's the Position Overview paragraph. Then Responsibilities: all the duty bullets. Then Requirements: maybe combine Qualifications and Key Attributes? But we have separate headings for Requirements and Qualifications and Skills. Could allocate: - Requirements: Qualifications bullet list (experience, skills, proficiency, etc.) - Skills: Key Attributes bullet list (creative, detail-oriented, etc.) Or we could treat Requirements as Qualifications and Skills as Key Attributes. That seems logical. Thus:Requirements
- ... qualifications list
Skills
- ... key attributes list
Schedule
- ... schedule expectations
or drop. The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we could include a short
for Reports To and Status maybe. But we could also drop them. Safer to include a short paragraph at top maybe after About the role? But we already have About the role covering overview. Could add a
with "Reports To: Marketing + Communications Manager | Status: Part-time (20 hours per week)". That's minor metadata. We'll include that as a
after the overview or before? Probably after overview but before responsibilities. However the instruction: "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
- for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it." So we can include a short
for Reports To and Status. Thus final HTML:
Reports To: Marketing + Communications Manager | Status: Part-time (20 hours per week)
About the role
Position Overview As the Digital Content Specialist you will capture, create, and manage compelling digital content that showcases every facet of the Club experience. You'll ensure the Club’s brand is consistently and professionally represented across all digital touchpoints while driving engagement, revenue support, and recruiting visibility. Working closely with the Marketing + Communications Manager, this position owns the day-to-day management of the Club’s social media platforms, maintains the digital content calendar, and ensures a consistent posting cadence aligned with strategic marketing objectives. Because the Club experience extends beyond traditional business hours, this role requires schedule flexibility to capture meaningful moments in real time.
Responsibilities
- ... list items ...
Requirements
- ... qualifications list ...
Skills
- ... key attributes list ...
Schedule
- ... schedule list ...
- for any list of duties/requirements/benefits, and