Social Media & Digital Content Specialist

About the role

The Social Media & Digital Content Specialist manages Del Mar College’s social media channels and digital signage program by planning, creating, publishing, and managing engaging digital content that supports the College’s communications, marketing, and student engagement goals.

Responsibilities

• Manage the College’s official social media channels by planning, creating, publishing, and monitoring engaging content that supports enrollment, student success, institutional priorities, and community engagement.
• Produce photography, videography, and multimedia content for social media, digital signage, communications campaigns, and institutional storytelling.
• Manage the College’s digital signage program by planning, scheduling, and publishing content that supports institutional communications and campus engagement.
• Create graphic design and other visual assets for social media, digital signage, email, web, and other digital communication channels.
• Serve as a departmental resource for AI-assisted content creation by identifying emerging creative tools and recommending responsible practices that improve content production while maintaining the College’s brand, accuracy, accessibility, and quality standards.

Requirements

• Bachelor’s degree in Communications, Graphic Design, Media Studies, Marketing, Journalism, or a related field.
• At least two (2) years of professional experience managing organizational social media accounts and creating digital content for an organization, agency, or educational institution.
• Experience in graphic design, photography, and videography, including creating content for digital communication channels.
• Experience managing digital signage platforms or comparable digital content management systems.
• Demonstrated portfolio showcasing social media content, graphic design, photography, and videography created for organizational or brand communications.

Skills

• Demonstrated ability to manage organizational social media accounts, including content planning, creation, publishing, audience engagement, and performance analysis.
• Proficiency in graphic design, photography, and videography with the ability to create engaging digital content for social media, digital signage, and other institutional communication channels.
• Working knowledge of Adobe Creative Suite or equivalent professional creative software, including Premiere Pro, After Effects, Photoshop, Illustrator, and Lightroom.
• Working knowledge of AI-assisted creative tools and emerging media technologies, with the ability to incorporate them into content creation while maintaining quality, accuracy, accessibility, and brand standards.
• Ability to adapt and optimize digital content for multiple platforms, including social media, digital signage, websites, email, and other digital communications.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously, prioritize competing deadlines, and deliver high-quality work in a fast-paced environment.

Qualifications

• Experience in higher education or another institutional communications environment.
• Bilingual in English and Spanish.
• Experience using AI-assisted creative tools to support graphic design, photography, videography, or digital content creation.

Pay

$47,476.00 - $60,110.50 per 12 months

Schedule

Full-Time-Staff