Social Media & Digital Content Specialist
for section headings. For each section, we need content:
for prose,
- for lists.
We need to preserve all substantive info, not invent.
We need to avoid repeating job title as heading. The title is "Administrator: Assistant Vice President of Content Strategy and Communications". Actually the posting title is weird: "Administrator: Assistant Vice President of Content Strategy and Communications". We should not repeat that as heading.
We need to include sections: About the role? Could use a brief summary from the first paragraph: "The Social Media & Digital Content Specialist ... is a key member..." That's about the role. So we can have About the role section.
Responsibilities: we have Major Duties And Responsibilities, Breakdown Of Duties, Specific Duties And Responsibilities. We can combine into Responsibilities section with list.
Requirements: Preferred Experience, Required Experience, Education Required, Overtime Status, FTE & Benefits? Actually FTE & Benefits is more about employment type; but we have Benefits separate. Overtime Status maybe part of Requirements? Could include in Requirements or maybe in About the role? Probably include in Requirements as "Overtime Status: Exempt, not eligible for overtime". Also FTE & Benefits: "1.0 FTE, eligible for full employment benefits". That could be in Benefits? Actually Benefits section already covers benefits; FTE is employment type. Could include in About the role or Requirements. We'll put in Requirements as "Employment type: 1.0 FTE, eligible for full benefits". But we need to avoid duplication.
Qualifications: maybe combine Preferred Experience, Required Experience, Education, Skills. But we have Special Skills And Qualifications section. So we can have Qualifications section for education and experience, and Skills section for special skills.
We need to avoid thin sections. Let's decide sections:
- About the role (summary)
- Responsibilities (duties)
- Requirements (experience, education, overtime, FTE)
- Skills (special skills and qualifications)
- Benefits (benefits description)
- Schedule (evenings, weekends, travel)
We should not include Pay because not specific.
We must not include placeholder text.
Now extract content.
About the role: Use the paragraph after "Major Duties And Responsibilities": "The Social Media & Digital Content Specialist ("Specialist") of the Montana State University Alumni Foundation (“Alumni Foundation”) is a key member of the Strategic Communications team, supporting all Alumni Foundation units through strategic social media management, digital storytelling, and multimedia content creation. This position is primarily responsible for managing the organization's social media presence, creating engaging content, fostering online communities, and driving audience growth and engagement. The Specialist works collaboratively with writers, designers, photographers, videographers, and campus partners to create and distribute content that advances the Alumni Foundation's mission and strengthens relationships with alumni, donors, students, and friends of Montana State University. The Specialist reports directly to the Assistant Vice President of Content Strategy & Communications. The position may require some evenings, weekend work, and occasional travel."
But note schedule info is also there; we might move schedule to Schedule section. So About the role could exclude schedule sentence. Let's keep About the role without schedule.
Thus About the role: first two sentences? Actually we can include up to before schedule. Let's craft: "The Social Media & Digital Content Specialist ("Specialist") of the Montana State University Alumni Foundation (“Alumni Foundation”) is a key member of the Strategic Communications team, supporting all Alumni Foundation units through strategic social media management, digital storytelling, and multimedia content creation. This position is primarily responsible for managing the organization's social media presence, creating engaging content, fostering online communities, and driving audience growth and engagement. The Specialist works collaboratively with writers, designers, photographers, videographers, and campus partners to create and distribute content that advances the Alumni Foundation's mission and strengthens relationships with alumni, donors, students, and friends of Montana State University. The Specialist reports directly to the Assistant Vice President of Content Strategy & Communications."
That's good.
Responsibilities: combine Major Duties And Responsibilities breakdown and Specific Duties. We can create a list of duties from the breakdown percentages and specific duties. Better to list specific duties as list items. Also include the breakdown maybe as a note. We'll preserve all substantive info.
We can create a
- with list items for each specific duty. Also include the breakdown as a note maybe as a
- ... ...
- Preferred Experience: 3+ years' experience developing and managing social media content calendars; creating short-term video content; photography; analytics reporting; community management; and content production using Adobe Creative Cloud or similar software.
- Required Experience: Knowledge of social media platforms, content creation, digital marketing, photography, and video production.
- Education Required: Baccalaureate Degree in Communications, Marketing, Journalism, Media Arts, Public Relations, or related field. Internship, student media, freelance, or equivalent experience preferred.
- Overtime Status: Exempt, not eligible for overtime.
- Employment Type: 1.0 FTE, eligible for full employment benefits.
- Demonstrated understanding of major social media platforms and audience engagement strategies.
- Strong writing and editing skills with the ability to adapt content for different audiences and platforms.
- Ability to independently plan, create, schedule, and monitor social media content.
- Experience creating short-form video content for social media channels.
- Photography skills, including basic composition, lighting, and photo editing.
- Working knowledge of video editing software such as Adobe Premiere Pro, Cap
before list. Let's extract specific duties list: - Manage and maintain the Alumni Foundation's presence across social media platforms (Facebook, Instagram, LinkedIn), including content scheduling, publishing, monitoring, and engagement. - Develop and execute social media content calendars aligned with organizational priorities, campaigns, events, and fundraising initiatives. - Create compelling social media content including copy, graphics, photography, and video assets. - Monitor social media channels and engage with audiences in a timely and professional manner. - Track and report social media metrics and performance, providing recommendations to improve engagement, reach, and audience growth. - Collaborate with Strategic Communications staff and campus partners to identify and develop stories that resonate with target audiences. - Produce and edit short-form videos for social media platforms, websites, email campaigns, and digital marketing efforts. - Capture and edit photography to support social media, marketing, events, publications, and donor relations initiatives. - Manage and coordinate freelance photographers and videographers, when needed. - Maintain an organized library of social media, photography, and video assets. - Stay current on social media trends, emerging platforms, content formats, and best practices. - Support livestreams, event coverage, and real-time storytelling during university and Alumni Foundation events. - Ensure all content aligns with brand standards, messaging priorities, and accessibility guidelines. - Build strong relationships with internal stakeholders to support communications and marketing goals. - Assist with communications, marketing, and special projects as assigned. - Affect and maintain a professional, proactive, positive, highly collaborative, and performance-centric work environment. - Perform other related duties as assigned by the Assistant Vice President of Content Strategy & Communications. - Duties and responsibilities may change at any time. Also include breakdown: 60% Social media management and content creation, 20% Video production and editing, 10% Photography and visual storytelling, 10% Communications and marketing support. Could be a
before list. Requirements: Include Preferred Experience, Required Experience, Education Required, Overtime Status, FTE & Benefits (maybe we treat FTE as part of Requirements). Let's list: Preferred Experience: 3+ years' experience developing and managing social media content calendars; creating short-term video content; photography; analytics reporting; community management; and content production using Adobe Creative Cloud or similar software. Required Experience: Knowledge of social media platforms, content creation, digital marketing, photography, and video production. Education Required: Baccalaureate Degree in Communications, Marketing, Journalism, Media Arts, Public Relations, or related field. Internship, student media, freelance, or equivalent experience preferred. Overtime Status: Exempt, not eligible for overtime FTE & Benefits: 1.0 FTE, eligible for full employment benefits We could combine FTE & Benefits into Requirements or maybe into Benefits? But Benefits already covers benefits description; FTE is employment type. We'll put in Requirements. We need to avoid duplication: Benefits section will have the benefit package details. Skills: Special Skills And Qualifications list. Let's extract that list: - Demonstrated understanding of major social media platforms and audience engagement strategies. - Strong writing and editing skills with the ability to adapt content for different audiences and platforms. - Ability to independently plan, create, schedule, and monitor social media content. - Experience creating short-form video content for social media channels. - Photography skills, including basic composition, lighting, and photo editing. - Working knowledge of video editing software such as Adobe Premiere Pro, CapCut, Final Cut Pro, DaVinci Resolve, or equivalent. - Familiarity with social media management and analytics tools. - Strong organizational skills and ability to manage multiple projects and deadlines. - Excellent interpersonal and collaborative skills. - Ability to work independently while exercising sound professional judgment. - Experience with Adobe Creative Cloud applications preferred. - Understanding of digital marketing and content strategy best practices. - Willingness to learn new technologies, platforms, and communications tools. - Passion for storytelling and creating engaging digital content. - Ability to work some evenings, weekends, and travel occasionally. Note: The last item about evenings/weekends/travel duplicates schedule; we might move that to Schedule section. So we can keep it in Skills but maybe better to move to Schedule. We'll keep schedule separate. Thus Skills section will have the list excluding the evenings/weekends/travel item. Schedule: Include "The position may require some evenings, weekend work, and occasional travel." Also maybe from Skills we have that line; we can include it. Benefits: The MSU Alumni Foundation offers a comprehensive benefit package which includes medical, dental, and vision insurance (all of which are 90-100% employer-paid for employee-only coverage), 403(b) retirement plan with 7% employer contribution after 1-yr anniversary, up to 5 weeks’ paid time-off, 11 paid holidays, tuition assistance and more. We should keep that as a
. Now ensure we don't include boilerplate like EEO, equal employment opportunity, scam warning, application instructions, etc. Remove those lines. Now produce HTML. Structure:
About the role
...
Responsibilities
Breakdown of duties: 60% Social media management and content creation, 20% Video production and editing, 10% Photography and visual storytelling, 10% Communications and marketing support.
Requirements
for each but list is fine.
Skills