Digital Content Specialist, Shared Services
for each section. Use - for lists. Use
for prose.
We need to preserve all substantive information, not invent. Remove boilerplate. No job title heading. No metadata like Job ID.
We need to decide sections: About the role (job summary), Responsibilities (maybe from job summary? The posting includes responsibilities: creates, manages, optimizes content, works within Drupal CMS, connects patients, etc. Could be considered responsibilities). Requirements (education, experience). Qualifications (maybe same as requirements? But we can separate: Education as Qualifications? Actually typical: Requirements = experience, Qualifications = education/skills. But we need to follow instruction: use headings only when posting has real specific content. We have content for About the role (job summary). Responsibilities: we can extract duties: creates, manages, optimizes content for website; works within Drupal CMS; connects patients/families with info/services/resources; applies SEO/GEO best practices, taxonomy, metadata; develops, curates, publishes content; collaborates with stakeholders; identifies opportunities to improve UX; manages multiple projects; etc. That's enough.
Requirements: maybe experience (at least eight years...). Qualifications: education (Bachelor's degree preferred). Skills: knowledge/special skills list.
We should not include Benefits, Pay, Schedule.
We need to output only HTML fragment.
Let's craft:
About the role
The Digital Content Specialist is a versatile, proactive member of the centralized digital team who creates, manages and optimizes content for the UVM Health website. Using a strategic, user-centered approach, this role works within Drupal CMS to connect patients and families with the information, services and resources they need through clear, accessible and easy-to-navigate content. The ideal candidate is a strong writer and editor with CMS experience and a solid understanding of user experience and digital marketing. They are comfortable managing multiple projects, collaborating with stakeholders across teams and identifying opportunities to improve the user experience. This role develops, curates and publishes content, applying SEO/GEO best practices, taxonomy and metadata standards to improve discoverability and engagement. Guided by brand standards and user needs, the Digital Content Specialist helps enhance the digital experience while contributing to a collaborative, data-informed culture focused on service, continuous learning and professional growth. The successful candidate is committed to fostering a diverse, equitable and inclusive environment for employees, patients, families and the communities we serve.
Responsibilities
- Create, manage, and optimize content for the UVM Health website using Drupal CMS.
- Connect patients and families with information, services, and resources through clear, accessible, easy-to-navigate content.
- Apply SEO/GEO best practices, taxonomy, and metadata standards to improve discoverability and engagement.
- Develop, curate, and publish content aligned with brand standards and user needs.
- Collaborate with stakeholders across teams to identify opportunities to improve user experience.
- Manage multiple projects, prioritize competing demands, and meet deadlines.
- Develop editorial calendars, curate content, and measure/actionable insights to drive engagement.
- Work across storytelling formats (words, photographs, multimedia, audio, graphic design) and select the best format for story and audience.
- Utilize SEO, analytics, content optimization, and digital asset management systems (Drupal and WordPress preferred).
Requirements
- At least eight years of experience in journalism, a fast-paced communications or marketing environment, or a creative agency.
- Keen awareness of audience, purpose, and channel strategy.
- Proven experience as a collaborator and relationship builder who can drive new processes while working through change.
- Understanding of the ever‑changing digital ecosystem and staying current with emerging best practices, tools, and trends.
- Strong project management expertise with ability to manage priorities of multiple stakeholders in a complex environment.
- Highly organized and proactive with experience developing editorial calendars, curating content, and measuring/acting on actionable insights.
- Expert‑level expertise in digital content creation, adaptation, management, and amplification.
- Entrepreneurial, nimble, and proactive.
- Experience across all storytelling formats – words, photographs, multimedia, audio, graphic design – with a strong sense of the format that best matches story with audience.
- Experience with SEO, Analytics, content optimization, content management, and digital asset management systems (Drupal and WordPress preferred).
- Strategically oriented and able to align with and execute against a strategic plan.
- Proven experience in a high‑stakes environment with ability to prioritize a demanding workload with multiple deadlines.
Qualifications
- Bachelor’s degree in journalism, communications, integrated marketing/communications, or public relations preferred.
Skills
- Proactive.
- Strong, well‑rounded communicator with excellent verbal, written, and creative thinking skills.
- Good listener.
- Creative problem solver.
- Curious.
- Strategic mindset.
- Skilled storyteller across all communication mediums and target audiences.
- Strong project manager.
- Detail‑ and deadline‑oriented.
- Audience focused.
- Data driven.
- Digital mindset.
- Able to translate complex information into relatable communication that can inform, enlighten, educate, explain.
- Visual thinker.
- Understands how to use contemporary engagement tools.
- Channel planning and multimedia experience required.
- Willing to grow and cross‑train to increase capabilities.
- Proficient with digital content management tools, video and audio editing, PowerPoint, Excel, Microsoft Word, and Smartsheets.
- Able to thrive and formulate strategy within a changing environment.
We need to ensure no extra sections like Benefits, Pay, Schedule. Also ensure no duplicate content. The job summary already includes some responsibilities; but we separated them. It's okay to have some overlap? The instruction: preserve all substantive information; we can repeat but better not duplicate. However we have repeated some points like "creates, manages, optimizes content" appears both in About the role and Responsibilities. Might be considered duplication but it's okay as it's from different parts. Could we avoid duplication by moving all duties to Responsibilities and keep About the role as a brief overview without repeating list? The About the role currently includes many duties; we could trim it to just overview. But we need to preserve all substantive information; we can keep overview and then list responsibilities separately; some overlap is okay but might be considered duplication. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Overlap is not inventing or summarizing away; it's repeating. Might be acceptable but could be considered redundant. However better to keep About the role as a short paragraph summarizing the role (maybe first two sentences) and then responsibilities list details. Let's craft About the role as a concise summary: "The Digital Content Specialist is a versatile, proactive member of the centralized digital team who creates, manages and optimizes content for the UVM Health website. Using a strategic, user‑centered approach, this role works within Drupal CMS to connect patients and families with the information, services and resources they need through clear, accessible and easy‑to‑navigate content." That captures core. Then responsibilities list includes the rest.
We must ensure we don't lose any substantive info: The rest of the job summary includes ideal candidate description, etc. Those could go under Requirements/Skills. We'll incorporate.
Let's rewrite.
About the role: short paragraph.
Responsibilities: list of duties (content creation, Drupal, SEO, etc.)
Requirements: experience items (8 years, awareness, collaborator, digital ecosystem, project management, organized, expert-level, entrepreneurial, storytelling formats, SEO/analytics, strategic, high-stakes). Also maybe include "Strong writer and editor with CMS experience and solid understanding of UX and digital marketing" could be under Skills or Requirements. We'll put under Skills.
Qualifications: education.
Skills: all knowledge/special skills list plus writer/editor, CMS experience, UX/digital marketing, etc.
Let's compile.
We need to ensure we don't miss any specifics: "Strong writer and editor with CMS experience and a solid understanding of user experience and digital marketing." That's a skill.
Also "They are comfortable managing multiple projects, collaborating with stakeholders across teams and identifying opportunities to improve the user experience." That's responsibility/skill.
Also "This role develops, curates and publishes content, applying SEO/GEO best practices, taxonomy and metadata standards to improve discoverability and engagement." That's responsibility.
Also "Guided by brand standards and user needs, the Digital Content Specialist helps enhance the digital experience while contributing to a collaborative, data-informed culture focused on service, continuous learning and professional growth." That's responsibility/skill.
Also "The successful candidate is committed to fostering a diverse, equitable and inclusive environment for employees, patients, families and the communities we serve." That's a skill/value.
Also "Experience at least eight years..." etc.
Also "Keen awareness of audience, purpose and channel strategy." skill.
Also "Proven experience as a collaborator and relationship builder who is able to drive new processes while working through change." skill.
Also "Understands the ever changing digital ecosystem and keeps current with emerging best practices, tools and trends." skill.
Also "Strong project management expertise with a demonstrated ability to manage the priorities of multiple stakeholders in a complex environment." skill.
Also "Highly organized and proactive with experience in developing editorial calendars, curating content and measuring and acting on actionable insights to drive engagement." skill.
Also "Expert-level expertise in digital content creation, adaption, management and amplification." skill.
Also "Entrepreneurial in nature. Nimble and proactive." skill.
Also "Experienced across all storytelling formats – words, photographs, multimedia, audio, graphic design – with a strong sense of the format that best matches story with audience." skill.
Also "Experience with SEO, Analytics, content optimization, content management and digital asset management systems (Drupal and Wordpress preferred)." skill.
Also "Strategically oriented and able to align with and execute against a strategic plan." skill.
Also "Proven experience in a high-stakes environment with the ability to prioritize a demanding workload with multiple deadlines." skill.
Also "Proactive." etc.
Also "Strong, well-rounded communicator with excellent verbal, written and creative thinking skills." skill.
Also "A good listener." skill.
Also "Creative problem solver." skill.
Also "Curious." skill.
Also "Strategic mindset." skill.
Also "Skilled storyteller across all communication mediums target audiences." skill.
Also "Strong project manager." skill.
Also "Detail- and deadline-oriented." skill.
Also "Audience focused." skill.
Also "Data driven." skill.
Also "A digital mindset." skill.
Also "Able to translate complex information into relatable communication that can inform, enlighten, educate, explain." skill.
Also "Visual thinker." skill.
Also "Understands how to use contemporary engagement tools." skill.
Also "Channel planning and multimedia experience required." skill.
Also "Willing to grow and cross-train to increase capabilities." skill.
Also "Proficient with digital content management tools, video and audio editing, PowerPoint, Excel, Microsoft Word and Smartsheets" skill
for prose. We need to preserve all substantive information, not invent. Remove boilerplate. No job title heading. No metadata like Job ID. We need to decide sections: About the role (job summary), Responsibilities (maybe from job summary? The posting includes responsibilities: creates, manages, optimizes content, works within Drupal CMS, connects patients, etc. Could be considered responsibilities). Requirements (education, experience). Qualifications (maybe same as requirements? But we can separate: Education as Qualifications? Actually typical: Requirements = experience, Qualifications = education/skills. But we need to follow instruction: use headings only when posting has real specific content. We have content for About the role (job summary). Responsibilities: we can extract duties: creates, manages, optimizes content for website; works within Drupal CMS; connects patients/families with info/services/resources; applies SEO/GEO best practices, taxonomy, metadata; develops, curates, publishes content; collaborates with stakeholders; identifies opportunities to improve UX; manages multiple projects; etc. That's enough. Requirements: maybe experience (at least eight years...). Qualifications: education (Bachelor's degree preferred). Skills: knowledge/special skills list. We should not include Benefits, Pay, Schedule. We need to output only HTML fragment. Let's craft:
About the role
The Digital Content Specialist is a versatile, proactive member of the centralized digital team who creates, manages and optimizes content for the UVM Health website. Using a strategic, user-centered approach, this role works within Drupal CMS to connect patients and families with the information, services and resources they need through clear, accessible and easy-to-navigate content. The ideal candidate is a strong writer and editor with CMS experience and a solid understanding of user experience and digital marketing. They are comfortable managing multiple projects, collaborating with stakeholders across teams and identifying opportunities to improve the user experience. This role develops, curates and publishes content, applying SEO/GEO best practices, taxonomy and metadata standards to improve discoverability and engagement. Guided by brand standards and user needs, the Digital Content Specialist helps enhance the digital experience while contributing to a collaborative, data-informed culture focused on service, continuous learning and professional growth. The successful candidate is committed to fostering a diverse, equitable and inclusive environment for employees, patients, families and the communities we serve.
Responsibilities
- Create, manage, and optimize content for the UVM Health website using Drupal CMS.
- Connect patients and families with information, services, and resources through clear, accessible, easy-to-navigate content.
- Apply SEO/GEO best practices, taxonomy, and metadata standards to improve discoverability and engagement.
- Develop, curate, and publish content aligned with brand standards and user needs.
- Collaborate with stakeholders across teams to identify opportunities to improve user experience.
- Manage multiple projects, prioritize competing demands, and meet deadlines.
- Develop editorial calendars, curate content, and measure/actionable insights to drive engagement.
- Work across storytelling formats (words, photographs, multimedia, audio, graphic design) and select the best format for story and audience.
- Utilize SEO, analytics, content optimization, and digital asset management systems (Drupal and WordPress preferred).
Requirements
- At least eight years of experience in journalism, a fast-paced communications or marketing environment, or a creative agency.
- Keen awareness of audience, purpose, and channel strategy.
- Proven experience as a collaborator and relationship builder who can drive new processes while working through change.
- Understanding of the ever‑changing digital ecosystem and staying current with emerging best practices, tools, and trends.
- Strong project management expertise with ability to manage priorities of multiple stakeholders in a complex environment.
- Highly organized and proactive with experience developing editorial calendars, curating content, and measuring/acting on actionable insights.
- Expert‑level expertise in digital content creation, adaptation, management, and amplification.
- Entrepreneurial, nimble, and proactive.
- Experience across all storytelling formats – words, photographs, multimedia, audio, graphic design – with a strong sense of the format that best matches story with audience.
- Experience with SEO, Analytics, content optimization, content management, and digital asset management systems (Drupal and WordPress preferred).
- Strategically oriented and able to align with and execute against a strategic plan.
- Proven experience in a high‑stakes environment with ability to prioritize a demanding workload with multiple deadlines.
Qualifications
- Bachelor’s degree in journalism, communications, integrated marketing/communications, or public relations preferred.
Skills
- Proactive.
- Strong, well‑rounded communicator with excellent verbal, written, and creative thinking skills.
- Good listener.
- Creative problem solver.
- Curious.
- Strategic mindset.
- Skilled storyteller across all communication mediums and target audiences.
- Strong project manager.
- Detail‑ and deadline‑oriented.
- Audience focused.
- Data driven.
- Digital mindset.
- Able to translate complex information into relatable communication that can inform, enlighten, educate, explain.
- Visual thinker.
- Understands how to use contemporary engagement tools.
- Channel planning and multimedia experience required.
- Willing to grow and cross‑train to increase capabilities.
- Proficient with digital content management tools, video and audio editing, PowerPoint, Excel, Microsoft Word, and Smartsheets.
- Able to thrive and formulate strategy within a changing environment.