Digital Content Senior Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

About the Role

We are seeking a Digital Content Senior Manager for a hybrid role based in New Brunswick, New Jersey. The Digital Content & Employee Comms, Senior Manager serves as the enterprise communications lead for Home, Johnson & Johnson's global employee intranet. This role ensures the enterprise employee communications strategy is reflected in the Home experience, including content, information prioritization, and engagement with sectors and functions. The role drives the global Home editorial strategy, leads the editorial calendar, and establishes governance, standards, and criteria for content featured on Home.

Responsibilities

• Lead the Global Home Editorial Strategy
  • Serve as managing editor for Home, responsible for the global editorial calendar, story flow, publishing priorities, and content mix.
  • Develop and maintain a global Home editorial strategy reflecting enterprise priorities, business moments, culture, innovation, employee storytelling, and leadership messages.
  • Ensure Home content is current, relevant, engaging, accessible, and useful for a global employee audience.
  • Apply strong editorial judgment to identify stories that help employees understand what matters most across the company.
  • Set a high standard for digital storytelling using engaging formats such as employee stories, video, graphics, quizzes, and other interactive or multimedia content.
• Establish Home Governance, Criteria, and Editorial Standards
  • Create and lead editorial criteria for what belongs on Home, what qualifies for prominent homepage placement, and what is better suited for targeted channels or local communication vehicles.
  • Co-lead content governance audits, recommend governance updates, and socialize new or revised standards with content publishers and communications partners.
  • Define standards for quality, tone, length, accessibility, tagging, targeting, imagery, metadata, and search optimization.
  • Help reduce communication noise by ensuring Home is a focused publishing destination and a strategic channel for relevant, prioritized employee content.
  • Influence governance for new custom content opportunities on Home, such as homepage takeovers or priority placements.
• Shape How Sectors and Functions Show Up on Home
  • Help connect Home with the integrated employee channel model, including enterprise, functional, and sector newsletters using shared templates and content.
  • Co-lead editor/community meetings with sector and functional communicators to understand business needs, address pain points, share best practices, and highlight strong work.
• Manage Day-to-Day Editorial Operations and Publishing
  • Own the day-to-day Home editorial calendar, including intake, planning, prioritization, stakeholder coordination, approvals, publishing readiness, and quality assurance.
  • Create communications and assets that help employees, leaders, and business stakeholders understand the value of Home and know how to use it effectively.
  • Provide communication support for Home updates, platform changes, downtime messages, governance updates, feature rollouts, and major projects.
• Integrate Home Across the Employee Communications Ecosystem
  • Ensure Home is integrated with J&J enterprise employee communications channels and supports a clear, consistent employee experience.
  • Partner with HR, enterprise, sector, and functional communications teams to determine the best channel approach for all-employee and targeted communications.
  • Help define the relationship between Home, enterprise newsletters, functional newsletters, sector newsletters, and other employee channels.
  • Advocate for channel discipline by helping partners understand when Home is the right channel and when alternate channels are more appropriate.
  • Represent J&J employee communications needs to the Home platform team and ensure awareness of global business priorities, employee communications needs, and partner feedback.
  • Help prioritize Home product roadmap opportunities based on enterprise communications strategy, business needs, employee experience, and publisher pain points.
• Use Data to Improve Content and Channel Performance
  • Use Home analytics and other measurement tools to assess content performance, employee engagement, and channel effectiveness.
  • Partner with Home to track and analyze views, engagement, click-throughs, reactions, comments, search behavior, and other available indicators.
  • Share insights with publishers, communicators, and the Home team to improve content quality, relevance, format, and timing.
  • Co-create mid-year and end-of-year review presentations with the Home team, including site metrics, new features, content trends, and upcoming changes.
  • Use data to proactively recommend improvements to editorial strategy, governance, content organization, and channel experience.

Requirements

• Editorial Leadership and Judgment
  • Strong editorial judgment and ability to determine what is important, timely, and relevant for a global employee audience.
  • Experience managing an editorial calendar or flagship internal channel, such as an intranet, employee news platform, global newsletter, or digital workplace channel.
• Strategic Communications and Enterprise Mindset
  • Ability to connect content decisions to enterprise priorities, employee communications strategy, business strategy, and culture.
  • Strong business acumen and understanding of how communications can support alignment, engagement, and employee understanding.
  • Ability to balance enterprise-wide storytelling with sector, function, regional, and local communication needs.
  • Experience developing channel strategies, editorial frameworks, content governance, or operating models.
• Digital Channel and Intranet Expertise
  • Strong knowledge of digital content best practices, including audience targeting, tagging, metadata, search, accessibility, usability, and content lifecycle management.
  • Experience with content management systems and backend publishing requirements; experience with Unily or similar intranet platforms is preferred.
  • Ability to partner effectively with technology, digital workplace, UX, analytics, and platform teams.
  • Comfort adopting new tools and workflows, including AI-enabled content, measurement, and publishing solutions where appropriate.
• Governance, Operations, and Measurement
  • Experience creating publishing criteria, content standards, governance guidance, templates, or repeatable processes.
  • Strong project management and operational discipline, with the ability to manage multiple workstreams, deadlines, and stakeholders.
  • Strong attention to detail and commitment to accuracy, compliance, accessibility, and quality assurance.
  • Ability to translate data into practical recommendations and continuous improvement actions.
• Stakeholder Management and Influence
  • Ability to build support and engagement across a wide range of colleagues and drive outcomes without direct authority.
  • Confidence advising enterprise, sector, and functional communicators on editorial decisions, channel fit, and content prioritization.
  • Strong collaboration skills, service mindset, and ability to navigate ambiguity, competing priorities, and sensitive topics with discretion.
  • Experience working in a global, matrixed organization and partnering across functions, regions, sectors, and leadership levels.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Digital Media, or a related field.
• Minimum of 8 years of experience in employee communications, corporate communications, journalism, digital content, intranet management, or a related field.
• Strong editorial judgment and the ability to identify, develop, and prioritize content that is relevant and engaging for a global employee audience.
• Ability to align content, channel decisions, and employee experiences with broader business priorities and employee communications strategy.
• Experience developing and implementing editorial standards, governance frameworks, content strategies, or channel operating models.
• Strong knowledge of digital content best practices, including audience targeting, accessibility, search optimization, content lifecycle management, and employee engagement.
• Experience using content management systems and digital publishing tools; experience with Unily, SharePoint, or similar platforms is preferred.
• Strong analytical skills with experience using metrics and insights to improve content effectiveness, channel performance, and employee engagement.
• Proven ability to build relationships, influence stakeholders, and drive alignment across a complex, matrixed organization without direct authority.
• Strong project management and organizational skills, with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously.
• Experience partnering with communications, technology, digital workplace, and business teams to improve channel experiences and implement new capabilities.
• Demonstrated ability to navigate ambiguity, apply sound judgment, and balance enterprise, sector, and functional priorities.
• Experience in a large, global organization is preferred; healthcare, pharmaceutical, or other highly regulated industry experience is a plus.
• Familiarity with emerging digital tools, including AI-enabled communication, measurement, and publishing solutions, is preferred.