DIGITAL CONTENT MANAGER - WGEM

About the role

WGEM is seeking a Digital Content Manager to lead day-to-day digital publishing across web, social, smartphone apps, and Smart TV apps. Reporting to the Digital News Director, you’ll manage people and platforms to drive fast, accurate, digital execution; consistent standards; and measurable growth in reach and engagement.

Responsibilities

• Drive breaking-news execution: rapid updates, Digital News Desk breakings, push alerts, and live coverage.
• Lead day-to-day digital publishing: assign, prioritize, and publish across web, social, and apps.
• Train and coach digital staff on workflows, publishing standards, and best practices.
• Use analytics to track performance: optimize placement and report weekly wins/lessons learned.
• Champion digital-first storytelling (short-form vertical video, interactive/visual stories, platform-specific content).
• Partner with reporters/producers and marketing/promotions to align coverage and station initiatives.
• Write and publish news coverage across all WGEM digital platforms as needed.
• Source and verify user-generated content; produce enterprise/innovative formats (interactive maps, infographics, special streams/CTV programming).
• Grow CTV/streaming through a strategy for live and on-demand content.

Qualifications

• 2+ years in digital journalism/producing or newsroom content leadership.
• Proven ability to lead a team and run day-to-day publishing operations.
• Strong writing/editing and coaching skills.
• Fluency with major social platforms, SEO, and audience-growth best practices.

Pay

$48,000 - $53,000/yr. (depending on experience)

Schedule

Mon. - Fri. (9:00 am - 6:00 pm)

Job Type

Full-Time