Digital Content Manager

About evo

evo’s purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. As a leading multi-channel retail brand, evo stands at the intersection of community, commerce, action sports, and the outdoor lifestyle. Success is defined by balancing goals of building an iconic brand and business, creating an extraordinary place and path for employees, and leveraging success to give back by empowering underprivileged children. evo has a passion for community, sports, and lifestyle, with a collective hunger for building a great company together.

About the Role

The Digital Content Manager is responsible for ensuring the quality, consistency, accuracy, and flow of product information and digital assets from product creation through PIM and onto evo.com. This role leads the team responsible for bringing product information to life online—ensuring product details are accurate and complete while clearly communicating what is valuable and distinctive about each product to the customer.

Working collaboratively with the Photo Studio, Buying, Site Merchandising, Product Operations, SEO, UX, and Technology teams, this role oversees the flow of vendor and vertical team information into PIM and the creation and maintenance of product pages. Deep knowledge of evo's core product categories is essential to assess the accuracy, relevance, authenticity, and customer value of product information. The Digital Content Manager continuously seeks ways to improve how product information is created, enriched, and presented, using tools, automation, and emerging technologies like AI to improve efficiency and scale while maintaining the quality and expertise customers expect from evo.

Responsibilities

• Lead Content Creation Team: Manage a team responsible for creating and publishing customer-facing product information and SEO content on evo.com.
• PDP Pipeline: Oversee the process of getting images and product information live on site from vendors through evo systems and teams.
• Product Information & Product Expertise: Ensure product information is accurate, relevant, authentic, and clearly communicates the value and key features of each product. Serve as a subject matter expert and resource to Site Merchandising, Buying, and other teams when evaluating how product information should be represented on site.
• Content Editing: Lead a team responsible for writing and editing web page copy to ensure clarity, accuracy, and engagement.
• Collaboration: Work with UX and Creative teams to ensure product information is displayed accurately and improves with business needs.
• Establish KPIs: Define and track the team’s performance to get products live on site on time via the On Order list, advocating for resources and contract help as needed to maintain SLAs.
• Project Management: Collaborate with web and marketing teams to manage project plans and schedules related to website content.
• Team Building: Continuously improve the quality of product information and develop staffing plans that adapt to the variable nature of workloads.
• Efficiency: Explore ways to streamline day-to-day operations and uncover efficiencies within the team.
• AI & Emerging Technology: Stay curious about new technologies and proactively identify practical ways to use AI, automation, and other tools to improve team efficiency, enrich product information, reduce repetitive manual work, and improve the speed and quality of getting products live.
• Tooling and Resource Needs: Articulate evolving resource and tooling requirements for the team, and lead the effort to improve tools or provide contract resources as necessary.
• Other duties as assigned.

Requirements

• A minimum of 3+ years of experience in operations, e-commerce, and/or creative organizations.
• 2+ years of people management experience with a passion for building and motivating high-performing teams.
• In-depth knowledge and experience in online content management for digital platforms.
• Strong knowledge of ski, snowboard, mountain bike, or related outdoor product categories.
• Familiarity with AI and automation tools and the ability to identify opportunities to use them to improve workflows, enrich product information, and reduce manual work.
• Proficiency in using Content Management Systems (CMS) platforms to update and manage website content.
• Knowledge of SEO tools and best practices to optimize web content for search engines.
• Understanding of analytics tools, such as Google Analytics, to track and measure the performance of web content and KPIs.
• Familiarity with project management and collaboration tools to coordinate tasks, timelines, and workflows.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for various content-related tasks and reporting.
• Embodies, honors, and lives evo’s core values: The Great 8.

Benefits

• 100% paid health, dental, and vision insurance.
• Paid vacation time, sick leave, and 40 hours of volunteer paid time off.
• Paid parental leave for birthing and non-birthing parents.
• Retail quarterly bonus program, profit share program, and long-term compensation program.
• 401k matching.
• Employee discount and access to pro deals on most products sold.
• NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season.
• Bike finance program and bike stipend.
• Time together outside, volunteer activities, community events, ride days, and annual retreat.
• Flexible work schedules, remote work for eligible roles, and dog-friendly offices.
• Career pathing, leadership development, network development, training, and performance feedback.

Note: Availability of benefits and perks may be subject to location, tenure, and employment type. The Company reserves the right to alter these benefits and perks in whole or in part at any time. Benefits are not eligible for seasonal employees.

Pay

The base wage for this role ranges from $82,000 to $92,000 per year. Placement within this range depends on skills and experience, with consideration for internal pay equity. While the full range is listed, evo rarely hires at the top of the range, leaving room for professional and financial growth.