Digital Content Manager

About the role

The Digital Content Manager is responsible for overall management and direction of all digital content efforts for WVTM, the NBC affiliate in Birmingham, AL. This role serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting, and dynamic content for all digital platforms.

Responsibilities

• Manage online content and operations, including selecting and writing material for all digital platforms.
• Develop and guide execution of strategies to meet digital goals.
• Creatively develop unique content, event coverage, and project ideas for all digital platforms.
• Bring urgency, immediacy, and real-time strategies to breaking news coverage.
• Work with digital editors, news crews, and producers to coordinate and produce content for digital platforms and television.
• Act as a digital advocate in daily editorial meetings and other meetings with station management.
• Coordinate training of all newsroom staff to maximize contributions to all digital platforms.
• Coach and share best practices around digital content production, providing feedback to the newsroom.
• Create digital projects involving news, sales, and creative services departments to generate revenue.
• Communicate with the corporate digital team and other Hearst TV stations on best practices.
• Identify videos with viral potential for all station digital platforms.
• Communicate important metrics concerning digital growth and trends to internal stakeholders.

Requirements

• Experience with digital content management.
• Working knowledge of digital technology.
• Familiarity with digital analytics.
• Knowledge of Search Engine Optimization (SEO).
• Ability to calmly handle breaking news situations.
• Related military experience will be considered.

Benefits

• Medical, dental, and vision coverage for you, your spouse/partner, and dependents.
• 401(k) matching.
• Emotional wellness support.
• Paid time off.
• Paid parental leave.
• LGBTQ+ health services.
• Additional benefits to meet your and your family's needs.

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states, reaching nearly 25 million U.S. television households. HTV is recognized for distinguished journalism, industry innovation, and community service.