Digital Content Manager 2

About the role

H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $31 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts and outstanding service. Our Digital Marketing team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need.

Responsibilities

• Applies a deep understanding of H-E-B business and how to engage other parts of the business to working with different stakeholders / teams to serve customers
• Writes / edits content for digital marketing campaigns, including websites, emails, social media, display banners, streaming radio, video scripts, etc.
• Concepts creative for campaigns with team; generates ideas for photos, videos, other digital assets; manages creative process with team from ideas to reality
• Monitors H-E-B's social media presence, sifts for insights and trends and creates actionable ideas from what customers are saying online
• Reviews / approves submitted content for accuracy, completeness, and correctness
• Establishes / ensures consistent voice and grammatical standards for each brand and campaign (e.g., H-E-B, Primo Picks)
• Works with H-E-B Partners and business units to proactively solicit details needed to create content that delivers on business goals; translates concepts and strategies into engaging copy that conveys brand tone and encourages customers to take desired actions
• Analyzes website, email, media metrics or content effectiveness; adjusts content to improve on business goals
• Maintains / shares knowledge of social / digital platforms through insights, immersion, regular interaction to create customer-first, channel-tailored content
• Ensures continuous digital innovation aimed at establishing H-E-B as a leader in digital marketing
• Creates and assigns content to online editors and freelance writers that appeals to digital audience with the goal of driving traffic to digital channels
• Builds and maintains relationships with business units, third-party vendors, and agencies to reach business objectives for digital promotions
• Builds / leads content management strategy and workflow; creates content using some HTML within content management systems
• Ideates new robust campaigns / programs; executes outside standard pod work to position H-E-B as a leader in the digital space
• Executes / manages relationships for bring on new vendors and partners; evaluates potential to bring on new technologies that help drive business (includes contracting, understanding ROI, recommending a way forward)
• Partners with designers, account managers, and business units to maximize message impact through design and marketing concepts
• Manages contracting and invoicing with partnerships / sponsorships / vendors
• Monitors competitive initiatives; stays current on digital marketing innovations; identifies opportunities for H-E-B
• Strategizes on / manages H-E-B special business unit social accounts (Blooms, Restaurants, etc.)

Requirements

• Bachelor’s degree in communications, journalism, digital marketing, a related field, or comparable experience
• 5+ years of experience in digital marketing, editing, journalism, or related work
• Experience in ad brand copywriting
• Experience in search optimization strategies, content management systems (CMS), and HTML

Qualifications

• Advanced working knowledge of search engine optimization strategies, content management systems (CMS), HTML, and all digital platforms as storytelling vehicles and advertising capabilities
• Advanced relationship-building skills
• Advanced verbal / written business communication skills
• Strong time- / project management skills
• Strong PC skills, including MS Office
• Ability to interact with customers and clearly present concepts
• Ability to evaluate and concept digital marketing solutions in the evolving landscape of digital media, including social, mobile, video, etc.

Work environment

• Function in a fast-paced, retail, office environment
• Travel by car or plane with overnight stays
• Work extended hours