Digital Content Manager 2

H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $31 billion. Described by industry experts as a daring innovator and smart competitor, H-E-B has led the way with creative new concepts and outstanding service. Our Digital Marketing team includes Partners who use their creativity and passion for excellent communication to drive loyalty and sales by promoting products and services our customers want and need.

Responsibilities

• Apply a deep understanding of all platforms and consumer behavior, and proactively look for new and innovative ways to leverage those insights and possibilities.
• Execute new opportunities that come from the changing world of digital.
• Write and edit content for digital marketing campaigns, including websites, emails, social media, display banners, streaming radio, and video scripts.
• Concept creative for campaigns with the team; generate ideas for photos, videos, and other digital assets; manage the creative process from ideas to reality.
• Monitor H-E-B's social media presence, sift for insights and trends, and create actionable ideas from customer feedback online.
• Review and approve submitted content for accuracy, completeness, and correctness.
• Establish and ensure consistent voice and grammatical standards for each brand and campaign (e.g., H-E-B, Primo Picks).
• Work with H-E-B Partners and business units to proactively solicit details needed to create content that delivers on business goals; translate concepts and strategies into engaging copy that conveys brand tone and encourages customers to take desired actions.
• Analyze website, email, and media metrics or content effectiveness; adjust content to improve business goals.
• Maintain and share knowledge of social and digital platforms through insights, immersion, and regular interaction to create customer-first, channel-tailored content.
• Ensure continuous digital innovation aimed at establishing H-E-B as a leader in digital marketing.
• Create and assign content to online editors and freelance writers that appeals to the digital audience with the goal of driving traffic to digital channels.
• Build and maintain relationships with business units, third-party vendors, and agencies to reach business objectives for digital promotions.
• Build and lead content management strategy and workflow; create content using HTML within content management systems.
• Ideate new robust campaigns and programs; execute outside standard work to position H-E-B as a leader in the digital space.
• Execute and manage relationships for bringing on new vendors and partners; evaluate potential to adopt new technologies that help drive business (includes contracting, understanding ROI, recommending a way forward).
• Partner with designers, account managers, and business units to maximize message impact through design and marketing concepts.
• Manage contracting and invoicing with partnerships, sponsorships, and vendors.
• Monitor competitive initiatives; stay current on digital marketing innovations; identify opportunities for H-E-B.
• Strategize and manage H-E-B special business unit social accounts (Blooms, Restaurants, etc.).

Requirements

• Bachelor’s degree in communications, journalism, digital marketing, a related field, or comparable experience.
• 5+ years of experience in digital marketing, editing, journalism, or related work.
• Experience in ad brand copywriting.
• Experience in search optimization strategies, content management systems (CMS), and HTML.

Skills

• Advanced working knowledge of search engine optimization strategies, content management systems (CMS), HTML, and all digital platforms as storytelling vehicles and advertising capabilities.
• Advanced relationship-building skills.
• Advanced verbal and written business communication skills.
• Strong time and project management skills.
• Strong PC skills, including MS Office.
• Ability to interact with customers and clearly present concepts.
• Ability to evaluate and concept digital marketing solutions in the evolving landscape of digital media, including social, mobile, video, etc.

Work Environment

• Function in a fast-paced, retail, office environment.
• Travel by car or plane with overnight stays.
• Work extended hours.

Once eligible, you’ll become an Owner in the company, so we’re looking for commitment, hard work, and focus on quality and customer service. Partner-owned means our most important resources—People—drive the innovation, growth, and success that makes H-E-B The Greatest Omnichannel Retailing Company.