Digital Content Coordinator

About the role

Sinclair Broadcast Group is seeking a sharp and highly motivated Coordinator of Digital Content to join our growing Regional Content teams. Success in this role requires an equally creative and analytical brain as you will be supporting your team in a variety of functions from creative development to content creation to digital publishing to content performance reporting.

Responsibilities

• Monitor assigned stations social handles to ensure adherence to publishing recommendations in terms of copy, cadence, and creative
• Prepare recurring content performance reports, and work with your team to synthesize the data to formulate strategic content plans aimed at growing each station's audience and increasing engagement
• Create and distribute recurring competitive content reports with the goal of putting our stations at the forefront of digital innovation
• Track social media trends, and actively contribute content recommendations to your team for potential execution by the stations
• Create low-lift content for distribution across all social platforms as needed
• Post trending content across station social media platforms as needed
• Troubleshoot any and all issues stations experience within the Sinclair digital ecosystem and with all social platforms
• Any other duties as assigned pertaining to social/digital content

Qualifications

• 2-3 years of experience in social media strategy and content creation for a media organization or brand (direct newsroom experience highly preferred)
• Experience using editing tools such as Photoshop, Adobe Premiere, etc.
• Exceptional knowledge of all aspects of social media platforms including YouTube, Facebook, Instagram, Twitter, and TikTok
• Experience creating performance reports using social media analytics platforms (i.e. Sprout/Hootsuite, Google Analytics, etc.), and ability to articulately translate that data into actionable plans
• Must have a highly curious mind, possess the ability to spot trends in social media, and the skills to create engaging digital content
• Must be highly motivated, extremely organized, and come to the position with a digital-first mindset
• Must be comfortable with ambiguity and change that may come about as our team evolves over time
• Late-night, early-morning, weekend, and holiday work may occur depending on the news cycle
• Flexible hours, including on-call responsibilities

Pay

The hourly compensation range for this role is $22.79 to $26.78. In addition, this role may be eligible for a discretionary quarterly award based on individual and company performance.

Benefits

• Participation in a retirement plan
• Quarterly and annual incentive plan bonuses
• Life and disability insurance
• Health, dental and vision plans
• Flexible spending accounts
• 15 paid vacation days
• 2 paid personal days
• 9 paid holidays
• 40 hours of paid sick leave
• Parental leave
• Employee stock purchase plan