Digital Content Coordinator

About the role

This position will be approximately 40% online platforms management, 40% content production and 20% layout and design support. Under the direction of the Vice President of Communications & Public Relations, the Digital Content Coordinator assists with the management of the organization’s digital communications platforms and supports communications efforts across platforms and mediums while providing technical and creative assistance in the department to promote the organization’s activities and the image of Oklahoma agriculture.

Responsibilities

• Cook up content plans and create graphics and other assets for social media
• Post to the organization’s social media platforms and manage comments and interactions
• Participate on behalf of the organization on social media platforms
• Provide reporting of social media metrics
• Assist county Farm Bureaus with social media training and content
• Update and maintain organizational websites with self-produced and team-produced content
• Research, design and implement new and emerging website features and technologies
• Write clearly and informatively using Associated Press style standards
• Proofread and edit written and designed products
• Provide graphic design support
• Create and distribute email newsletters and manage audiences and contact lists
• Create electronic communications messaging and distribute to internal and external audiences
• Design and layout marketing and communications products for print and digital delivery
• Shoot and edit photos for digital platforms, publications, and other mediums
• Assist with creation of video projects
• Conduct basic research and share findings on various topics
• Attend organizational programs and events and produce content from event activities
• Collaborate to develop marketing and communications pieces
• Conceptualize, develop, and produce communications products

Requirements

To perform this job successfully, an individual should demonstrate the following competencies:

• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs workflows and procedures.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
• Judgement - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals.
• Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments; Maintains regular and punctual attendance.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Quantity - Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works well in a fast-paced, deadline-driven environment.

Qualifications

• Education and/or Experience: Bachelor’s degree or other four-year degree from accredited university in Agricultural Communications, Journalism, Communications, Design, Marketing or Related Field. Two or more years of work or equivalent experience working with publications, communications, public relations or graphic design is preferred.
• Language/Communication Skills: Ability to write routine reports and correspondence. Ability to speak effectively before groups of members, customers or employees of organization. Excellent communication skills and proven problem-solving skills are necessary. Must have the ability to collaborate as a team and possess skills to work independently.
• Mathematical Skills: Basic ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or visual form. Ability to deal with problems involving several concrete variables in standardized situations.
• Computer Skills: Knowledge of computers and computer systems, proficiency in Adobe Creative Suite including InDesign, Photoshop, and Illustrator, exceptional writing skills, including feature writing. Experience with online communications platforms, including (but not limited to) website management platforms, email communications platforms and online communications platforms; experience with Wordpress, Mailchimp and Canva is preferred. Knowledge of AP Style is required. Proficiency in Microsoft Office tools, including Word, PowerPoint, Excel and Outlook.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.