Digital Content Coordinator

Job Description

The Digital Content Coordinator plays a key role in shaping and amplifying the University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) digital presence. Reporting to the Strategic Digital Content Manager, this position is responsible for creating engaging multimedia content, managing social media initiatives, and supervising a team of video producers to support the organization's strategic communications goals.

• Create content in a variety of formats including short-form video, long-form video, photography, graphics, reels, stories, and other digital assets designed to engage audiences and support organizational goals.
• Research, script, direct, film, and edit video content while utilizing professional production equipment such as mirrorless cameras, smartphones, gimbals, action cameras, lighting systems, and audio equipment.
• Organize and conduct photo and video shoots, attend events to provide live social media coverage, and collaborate with internal creative teams to develop visually compelling content.
• Provide guidance to faculty, staff, and stakeholders to help them effectively communicate on camera and participate in digital storytelling efforts.

Video Production Leadership & Team Supervision

• Provide direct supervision and leadership for two Video Producer positions.
• Cook up production schedules, assign projects, establish priorities, and monitor progress to ensure projects are completed on time and aligned with client objectives.
• Partner with the Strategic Digital Content Manager to evaluate project requests, establish priorities, manage client expectations, and determine appropriate production approaches.
• Develop and implement workflow improvements, production standards, and best practices that enhance team efficiency and maintain consistency across all deliverables.
• Review completed projects to ensure compliance with UF/IFAS branding, accessibility requirements, platform-specific best practices, and overall communications objectives.
• Mentor and support team members through feedback, professional development, and coaching.

Social Media Strategy, Analytics & Internal Support

• Support the development and execution of social media campaigns and content strategies that increase audience engagement, strengthen brand awareness, and position UF/IFAS as a trusted source of information.
• Aid in content planning, scheduling, publishing, monitoring, and community management across multiple digital platforms.
• Track, analyze, and interpret social media and video performance metrics to evaluate campaign effectiveness and identify opportunities for growth.
• Utilize platform analytics and content management tools to generate insights and recommendations that inform future content strategies and priorities.
• Provide training, consultation, and educational resources to communicators and content creators across UF/IFAS on social media best practices, video production techniques, accessibility requirements, and digital analytics.
• Develop documentation and guidance materials that support consistent and effective digital communications throughout the organization.