Jobs · Marketing · Michigan

Digital Communications Operations Manager

Stenger & Stenger, P.C. · Grand Rapids, MI · 1 mo ago
On-siteMarketingFull-time

Key Responsibilities

  • Create and optimize digital campaigns aimed at improving customer engagement and encouraging timely payment of outstanding debts.
  • Initiate, execute, and optimize high-volume email, SMS, and digital outreach campaigns to engage with consumers professionally and compliantly.
  • Manage email infrastructure and deliverability operations, including domain reputation, IP Health, inbox placement, suppression handling, and authentication protocols.
  • Tailor these efforts based on the unique needs of each email service provider.
  • Maintain SPF, DKIM, DMARC, domain warming strategies and sender reputation best practices across mailbox providers.
  • Monitor campaign performance, deliverability metrics, bounce rates, spam complaints, and engagement data to improve overall communication effectiveness and maintain high sender reputation.
  • Work closely with compliance and legal teams to ensure all digital messaging meets regulatory standards (e.g., FDCPA, TCPA) and internal company and client policies.
  • Collaborate with client services and IT to support seamless digital engagement.
  • Maintain and optimize the firm’s online payment portal and website to improve user experience and conversion.
  • Analyze campaign performance and make data-driven decisions to improve engagement and resolution rates.
  • Manage and monitor digital outreach efforts and retargeting strategies, including scheduling, segmentation, targeting, and audience management strategies.
  • Evaluate, recommend, and implement new digital products, services, and strategies.

Qualifications

  • Bachelor’s degree in marketing, Communications, Information Systems, or related field.
  • 2+ years of experience managing digital outreach, email operations, or deliverability-focused communication systems; experience in collections, legal, or financial services preferred.
  • Hands-on experience in email delivery platforms (e.g., SendGrid), text delivery platforms.
  • Experience with compliance-conscious messaging in regulated industries.
  • Experience with domain and sender reputation management across all major email inbox providers.
  • Familiarity with Google Postmaster Tools, Microsoft SNDS, Yahoo Sender Hub, suppression management, bounce rate management, and external deliverability monitoring tools.
  • Strong communication, analytical, troubleshooting and project management skills.
  • Understanding of user experience and digital engagement best practices.
  • Familiarity with FDCPA, TCPA, and other relevant legal frameworks (plus).

Preferred Experience

  • Marketing experience within debt collection, legal recovery, or financial services.
  • Experience operating high-volume outbound digital communications.
  • Familiarity with payment platforms, secure consumer portals, and digital self-service tools.
  • Experience with segmentation strategies and inbox placement optimization.
  • Working knowledge of HTML for email templates.
  • Certification in digital marketing, email deliverability, or marketing automation platforms.

What We Offer

  • Competitive pay based on experience.
  • Medical, dental, and vision benefits.
  • 401(k) with company match.
  • Paid time off and holidays.
  • Growth potential in a mission-driven legal setting.

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