Digital Communications Operations Manager
Stenger & Stenger, P.C. · Grand Rapids, MI · 1 mo ago
On-siteMarketingFull-time
Key Responsibilities
- Create and optimize digital campaigns aimed at improving customer engagement and encouraging timely payment of outstanding debts.
- Initiate, execute, and optimize high-volume email, SMS, and digital outreach campaigns to engage with consumers professionally and compliantly.
- Manage email infrastructure and deliverability operations, including domain reputation, IP Health, inbox placement, suppression handling, and authentication protocols.
- Tailor these efforts based on the unique needs of each email service provider.
- Maintain SPF, DKIM, DMARC, domain warming strategies and sender reputation best practices across mailbox providers.
- Monitor campaign performance, deliverability metrics, bounce rates, spam complaints, and engagement data to improve overall communication effectiveness and maintain high sender reputation.
- Work closely with compliance and legal teams to ensure all digital messaging meets regulatory standards (e.g., FDCPA, TCPA) and internal company and client policies.
- Collaborate with client services and IT to support seamless digital engagement.
- Maintain and optimize the firm’s online payment portal and website to improve user experience and conversion.
- Analyze campaign performance and make data-driven decisions to improve engagement and resolution rates.
- Manage and monitor digital outreach efforts and retargeting strategies, including scheduling, segmentation, targeting, and audience management strategies.
- Evaluate, recommend, and implement new digital products, services, and strategies.
Qualifications
- Bachelor’s degree in marketing, Communications, Information Systems, or related field.
- 2+ years of experience managing digital outreach, email operations, or deliverability-focused communication systems; experience in collections, legal, or financial services preferred.
- Hands-on experience in email delivery platforms (e.g., SendGrid), text delivery platforms.
- Experience with compliance-conscious messaging in regulated industries.
- Experience with domain and sender reputation management across all major email inbox providers.
- Familiarity with Google Postmaster Tools, Microsoft SNDS, Yahoo Sender Hub, suppression management, bounce rate management, and external deliverability monitoring tools.
- Strong communication, analytical, troubleshooting and project management skills.
- Understanding of user experience and digital engagement best practices.
- Familiarity with FDCPA, TCPA, and other relevant legal frameworks (plus).
Preferred Experience
- Marketing experience within debt collection, legal recovery, or financial services.
- Experience operating high-volume outbound digital communications.
- Familiarity with payment platforms, secure consumer portals, and digital self-service tools.
- Experience with segmentation strategies and inbox placement optimization.
- Working knowledge of HTML for email templates.
- Certification in digital marketing, email deliverability, or marketing automation platforms.
What We Offer
- Competitive pay based on experience.
- Medical, dental, and vision benefits.
- 401(k) with company match.
- Paid time off and holidays.
- Growth potential in a mission-driven legal setting.