Digital Communications Manager

Your Role

EMD Serono is hiring a Digital Communications Manager. In this role you will own two connected capabilities: the corporate website and social media. The role sits within the Company’s Healthcare Global Social Media & External Positioning Team working closely with all communications colleagues as well as commercial and medical teams.

Responsibilities

• US Channel & Website Ownership: Serve as the day-to-day owner of EMD Serono's US social media channels and the Company’s Healthcare's corporate website, ensuring content is current, compliant, and aligned with global brand standards.
• AEO & LLM Visibility Strategy: Execute the Company’s Healthcare's Answer Engine Optimization strategy, owning the approach to how the brand is cited, represented, and discovered across AI models.
• Content Creation & Campaign Execution: Develop social and digital content for global and US channels, execute campaigns end-to-end, manage community engagement, and support the localization of digital communications initiatives across therapeutic areas.
• Performance Analysis & Reporting: Track and analyze social media, website, and LLM performance metrics, translating data into actionable insights and regular reporting to assess campaign effectiveness and inform future strategy.
• Cross-Functional Collaboration: Work closely with Communications, Commercial, Medical, and MLR teams to ensure content is strategically aligned, compliantly approved, and delivered on time across all channels.
• Digital Landscape Research & Innovation: Stay current on developments in digital communications, AI search and platform evolution — proactively bringing recommendations and test-and-learn proposals to the team.
• Governance & Compliance: Ensure all content and channel activity adheres to the Company’s Social guidelines, MLR approval processes, platform policies, and relevant regulatory requirements.
• Agency & Vendor Coordination: Manage day-to-day relationships with creative, content, and digital agency partners, briefing work, reviewing outputs, and ensuring delivery is on brief, on brand, and on schedule.

Who You Are

Minimum Qualifications

• Bachelor’s degree in Media, Communications, Marketing, Business or other discipline
• 2+ years of experience in digital communications at a healthcare or life sciences communications agency

Preferred Qualifications

• Fluency in a language other than English
• Demonstrable experience managing or contributing to corporate websites — content updates, SEO basics, CMS platforms
• Hands-on experience with social media management and content creation across LinkedIn, Instagram, Facebook, and/or YouTube
• Familiarity with paid social campaign execution and performance reporting
• Exposure to regulated industries (pharma, healthcare, financial services) and an understanding of compliance-led content workflows
• Strong written communication skills — you can translate complex scientific or corporate content into clear, engaging, audience-appropriate language
• Analytically minded — comfortable working with data, interpreting performance metrics, and making evidence-based recommendations
• Curious about AI and emerging technology — you follow developments in generative AI, LLMs, and AI search with genuine interest
• Organized and process-driven — you can manage multiple workstreams, deadlines, and stakeholders simultaneously
• Collaborative by nature — you work well across functions and are comfortable navigating complex organizations
• Proactive and self-starting — you bring ideas and solutions, not just questions
• Familiarity with social media management platforms (Sprinklr experience is a plus)
• Basic knowledge of CMS platforms and basic web content management
• Experience with or strong interest in AI search tools and GEO/AEO concepts

Pay

The pay range for this position is $85,400 – $128,000. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses.

Benefits

• Health insurance
• Paid time off (PTO)
• Retirement contributions
• Other perquisites