Digital Communications Manager

Organization: LGBTQ Victory Fund and LGBTQ Victory Institute • Location: Washington, DC • Reports to: VP of Communications • Salary: $60,000-70,000

About the role

Victory Fund and Victory Institute are seeking a strategic, data-driven Digital Communications Manager who understands the LGBTQ movement and U.S. politics. The role involves creating on-brand, compelling content and analyzing results to increase web traffic, online donations, and email acquisitions. The ideal candidate will have traditional and digital communications experience, strong writing abilities, and the ability to manage multiple deadlines and projects. This is a union position. Preference is given to applicants with digital advertising, email acquisition, and/or Google AdWords experience.

Responsibilities

• Draft compelling content for websites, social media, and organization blogs, ensuring alignment with brand and messaging strategies.
• Devise, test, and implement optimization strategies to improve website, digital ads, and social media performance related to organizational goals.
• Leverage social media, online actions, and digital promotions to increase list growth, brand awareness, and online fundraising.
• Conduct and share timely and regular analysis of website and social media performance via weekly reports.
• Keep websites fresh with regular updates and work with consultants to troubleshoot website issues as they arise.
• Create print marketing materials for the organization and events, including event invites, signage, programs, brochures, and other materials as needed.
• Assist with the production and creation of annual reports, research briefings, and other reports.
• Create graphics for websites, landing pages, and social media, and edit videos as required.
• Make recommendations on new technologies and strategies to increase the effectiveness and visibility of the online presence.
• Coordinate production and technical needs with contractors/vendors as required.
• Depending on experience, manage digital advertising, email acquisitions, and/or Google AdWords.

Qualifications

• Bachelor’s degree from a four-year college or university, plus at least two years of related experience.
• Strong attention to detail and excellent writing, proofreading, and editing skills.
• Extremely well-organized with the ability to manage and meet dozens of short- and long-term deadlines.
• Ability to balance competing priorities and perform a wide variety of tasks over the course of the workday.
• Proficiency in Microsoft Office suite (Word, Excel, etc.).
• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.).
• Understanding of managing websites and basic HTML/CSS skills.
• Experience in social media strategy and managing organizational social media accounts.
• Interest in and knowledge of the LGBTQ movement and/or progressive issues, and U.S. politics.