Digital & Communications Expert – Startup & Incubation, Sikkim

Designation: Digital & Communications Expert - Startup & Incubation

Experience: Preferably 3-5 years in digital communications, social media management, content creation, digital marketing, website management, public relations, communications or startup ecosystem communications

Location: Sikkim-Gangtok

Work Model: Onsite

Organization: IIM Calcutta Innovation Park

Reports To: Project Lead-Sikkim / IIM Calcutta Innovation Park

About the role

IIM Calcutta Innovation Park is supporting the development and strengthening of the startup and entrepreneurship ecosystem in the State of Sikkim. As part of this programme, District Incubation Centres will be set up to serve as local support centers for aspiring entrepreneurs and startups across different districts of Sikkim. The selected professional will be responsible for managing and strengthening the digital ecosystem of the programme, including website management, social media platforms, digital content, promotional campaigns, entrepreneur and startup stories, programme communication, digital outreach and performance analytics. The role requires close coordination with the IIM Calcutta Innovation Park Project Team, district incubation centres, entrepreneurs, startups, educational institutions, mentors, investors, industry bodies, corporates, financial institutions and other ecosystem stakeholders to build meaningful and sustained relationships that contribute to the growth of the State’s entrepreneurship ecosystem. The position demands a creative, digitally proficient and highly responsive professional who can translate programme activities and entrepreneurial stories into engaging digital content while maintaining a consistent, credible and professional institutional identity across all communication channels.

Responsibilities

• Manage and strengthen the digital presence of the Programme across the official website and social media platforms, including LinkedIn, Facebook, Instagram and X/Twitter.
• Develop and implement an integrated digital communications and social media strategy aligned with the objectives of the Programme.
• Plan and maintain a structured content calendar covering startup and entrepreneurship programmes, events, workshops, boot camps, incubation activities, success stories, opportunities, announcements and ecosystem developments.
• Create, curate and publish high-quality digital content, including social media posts, graphics, carousels, short videos, Reels, interviews, entrepreneur stories, startup features, programme updates, infographics and other communication materials.
• Capture and showcase stories of startups, entrepreneurs, innovators, mentors, institutions and ecosystem partners from different districts of Sikkim to highlight the breadth and impact of the State’s entrepreneurship ecosystem.
• Develop communication campaigns for major programmes and initiatives of the Programme, including entrepreneurship challenges, incubation programmes, boot camps, workshops, investor interactions, market linkage initiatives and other ecosystem activities.
• Manage and regularly update the official website with programme information, announcements, events, opportunities, startup stories, success stories, reports, resources and other relevant content.
• Coordinate with programme and incubation teams to collect timely information, photographs, videos, data and stories required for digital communication