Digital Communication Specialist

Responsibilities

• Develop, implement and assess digital communication plans that raise awareness of U.S.VETS Los Angeles and Orange County programs, events and initiatives among diverse audiences.
• Create, curate and publish engaging and relevant content for social media platforms, ensuring alignment with national organizational priorities.
• Monitor and respond to comments and inquiries in a timely and professional manner and identify additional opportunities to facilitate conversations and engagement.
• Write and edit copy for brochures, appeals, webpages, presentation decks, grants, press releases, scripts and other marcom collateral and fundraising materials.
• Develop email blasts and event promotions to clients and supporters for advocacy, education and fundraising efforts.
• Update and maintain program websites and microsites regularly.
• Support events and other key stakeholder engagements as needed, including creating graphics, taking photos and/or capturing and editing video.
• Collaborate with national and regional partners, and funders, to hone messaging, identify content and promotion opportunities, and maintain consistency across program communications and branding.
• Explore opportunities for paid media, including paid search, Google ad words and social media advertising, and manage any resulting campaigns.
• Work with outside vendors as needed to ensure timely and within budget completion.
• Track analytics data to measure performance, understand trends and inform future planning, improvement and optimization.
• Stay up to date with current technologies and trends in social media, digital tools and applications.

Qualifications

• A bachelor’s degree in a related field.
• At least three years’ experience in a similar role or field, such as digital communications, social media or content marketing.
• Exceptional writing, editing and proofreading skills, with meticulous attention to detail and a demonstrated ability to produce timely and impactful content.
• Knowledge of Associated Press style a plus.
• Excellent organizational and time management skills with ability to multitask, prioritize and work independently in a deadline-driven environment.
• Proficiency managing multiple social media platforms including Facebook, Instagram, YouTube, Twitter and LinkedIn.
• Experience with social media management tools (Hootsuite), content management systems (Word Press), email marketing platforms (Constant Contact) and digital analytics (Google Analytics).
• Basic graphic design skills desired, including elementary knowledge of design tools (Adobe Creative Cloud, Canva).