Digital Channels Manager

For a leader in the Food & Beverages space, we are seeking a Digital Channels Manager to drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. This role offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth.

Location: Remote - US based candidates only, no visa sponsorship available

Responsibilities

• Execute guest-facing CRM and lifecycle marketing campaigns
• Build and manage customer journeys for various engagement stages
• Collaborate on audience setup and campaign deployment
• Leverage customer behaviors for automated nurture campaigns
• Conduct quality assurance for campaigns and monitor performance
• Support execution of loyalty communications and promotional offers
• Assist with digital marketing initiatives and customer experience optimization

Qualifications

• 4+ years in CRM, lifecycle marketing, loyalty, or digital marketing
• Experience with email, SMS, and digital campaigns execution
• Knowledge of segmentation, personalization, and triggered campaigns
• Experience coordinating cross-functional marketing initiatives
• Strong project management and analytical skills
• Understanding of customer journey orchestration and marketing fundamentals
• Familiarity with AI-assisted marketing tools

Benefits

• Cross-functional collaboration opportunities
• Potential for continuous process improvement
• Engagement with leading digital marketing technologies
• Involvement in dynamic marketing campaigns across multiple channels

Pay

$97,400 – $134,000 annually