Channel Manager

About the job

As a Channel Manager, you will play a key role in executing Alfa Laval's channel strategy across capital equipment and service sales. You will work closely with sales, marketing, service leadership, and global stakeholders to strengthen channel partner capabilities, improve performance, and support sustainable commercial growth. This role combines relationship management, business analysis, and operational execution to help optimize channel performance across multiple customer segments and territories. You will leverage data-driven insights, structured processes, and cross-functional collaboration to enhance partner engagement and drive strategic initiatives.

This is a hybrid position, with a preferred location of Richmond, VA. Candidates may also be based in Houston, TX; Greenwood, IN; or Kenosha, WI.

Responsibilities

• Execute channel programs and initiatives that support business growth, partner success, and customer value.
• Maintain channel plans, partner agreements, and territory roadmaps to support short-term objectives and long-term strategic goals.
• Manage partner onboarding activities and coordinate ongoing communication to foster productive and collaborative relationships.
• Monitor, analyze, and report on channel performance metrics, providing actionable insights and recommendations.
• Support incentive programs, performance reviews, and other channel governance activities.
• Collaborate with sales teams to identify opportunities, improve channel effectiveness, and advance service sales initiatives.
• Drive partner enablement efforts through training, product updates, digital tools, and continuous improvement programs.
• Maintain accurate channel data, documentation, and CRM records to support effective decision-making and operational excellence.
• Assist in identifying, evaluating, and developing new channel partner opportunities.

Qualifications

• Bachelor's degree (preferred) in Business, Marketing, Engineering, or a related field, combined with relevant experience.
• Minimum of 3 years of experience in sales support, channel management, customer service, commercial operations, or a related field.
• Experience in channel management, partner development, or sales leadership is highly valued.
• Proficiency working with CRM systems, reporting tools, business analytics, and structured sales processes.
• Strong analytical skills with the ability to translate data into meaningful business insights.
• Excellent organization, prioritization, and follow-through skills with strong attention to detail.
• Effective communication and relationship-building skills with the ability to collaborate across functions and organizational levels.
• Commercial acumen and an understanding of channel sales models and partner ecosystems.
• A proactive mindset with a focus on continuous improvement, problem-solving, and delivering results.
• Ability to travel domestically up to 20% as business needs require.

Pay

The base salary for this role is typically $95,000 - $115,000.

Benefits

Alfa Laval offers a full benefits package, including medical/dental/vision/life, 401(k) plan, and more.