Digital Category Analyst

About the Team

The Digital team focuses on delivering a superior customer experience on petsmart.com and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omni-channel programs. We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a data-driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions.

About the Location

This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote “flex day” (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

Responsibilities

• Performs analysis on sales, traffic, and conversion funnel trends.
• Makes linkages across KPIs to provide holistic analysis for assigned categories.
• Partners closely with Site Merchandising to conduct analysis to answer key business questions and identify digital experience opportunities for assigned categories.
• Makes recommendations for actions based on analysis conducted.
• Analyzes digital KPIs to identify performance trends and opportunities, execute strategies to drive sales and improve customer engagement.
• Helps build daily and weekly funnel forecasts based on trends and promotional initiatives, and measure performance vs. forecast.
• Participate as a key member of the digital cross-functional team for assigned categories, socialize data with cross-functional partners and make recommendations.
• Build upon and enhance digital KPI reporting to summarize sales and site performance.
• Provide subject matter expertise on key digital initiatives, programs, and testing for assigned categories.

Requirements

• Bachelor’s degree in Business, Merchandising, Marketing, Finance, Engineering or equivalent work experience.
• 2 years of experience in Digital.
• 2 years of experience utilizing online analytics to optimize sales and customer experience.

Skills

• Strong problem solving and analytical skills.
• Excellent time management, multi-tasking, and organizational skills.
• High degree of internet savvy, with a curiosity and enthusiasm for digital trends.
• Excellent problem-solving skills – able to identify, analyze and propose solutions to various technical and business issues.
• Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple work streams simultaneously.
• Exhibit professional initiative and entrepreneurial drive.
• Familiarity with enterprise data warehouses and digital data sources (e.g., Google Analytics, Adobe Analytics).
• Strong Excel skills, and familiarity with data visualization tools (Power BI/Tableau).

Benefits

• Pet-friendly environment, bring your pets to work and enjoy the on-site dog park.
• On-Site Events & Adoptions, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals.
• “Top Dog” gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces.
• “Sit & Stay” Café serving fresh breakfast and lunch options, snacks, & more.
• “Lil Paws” NAEYC-accredited onsite childcare facility providing high-quality early education.
• Paid Volunteer Opportunities to spend time doing good for causes close to heart.
• Print Center and Business Services, Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more.

This role requires collaboration, teamwork, and face-to-face interaction with colleagues, leaders, and/or clients. Being in the office ensures access to leaders, cross-functional partners, and resources necessary to make timely decisions and drive results.