Digital Brand Specialist - Beauty (Hybrid)
Belk · Charlotte, NC · 3 wk ago
On-siteMarketing$17–$35/hrFull-time
Responsibilities
- Improve the foundation of the website’s taxonomy and navigation
- Carefully review product attribution
- Analyze data to optimize the customer’s discovery and selection of product for the specified brand
- Responsible for all components of product set‑up, attributing the product, and ensuring accuracy in the customer‑facing experience
- Ensure the right product is in the right place on Belk.com
- Participate in regular calls with vendors, QBRs, merchants, and other business partners
- Act as a subject matter expert in product attribution
- Collaborate and work cross‑functionally with stakeholders to analyze, educate, and assist in understanding standards for product attribution (Search, Taxonomy, & Analytic Teams)
- Troubleshoot at all levels of the applications
- Partner with the Taxonomy, Onsite Search, and SEO teams to drive new navigation points for the website
- Align data across all customer touch points and devices; establish best practices across the competitive landscape; assist in promotion execution, brand shop execution, facet and browse optimization
- Optimize product detail pages (size & fit information, attribution, images, and product reviews)
- Identify online opportunities to increase sales, conversion, and profit performance by leveraging site reporting, the customer dashboard, e‑mail, and HP data
- Participate as a key Quarterly Business Review (QBR) participant; provide insights to help determine next steps for the best online experience
Requirements
- Previous experience with product attribution
- 3 years of retail experience preferred
- Functional understanding of retail business processes
- Bachelor’s degree preferred
Skills
- Microsoft Office suite (Excel, Outlook, Word, PowerPoint); proficient in Excel
- Experience with attribution tools such as Salsify, IBM PIM, etc.
- Strong communication skills – both oral and written
- Effective at reporting task status in a cross‑functional environment
- Organizational, analytical, negotiation, and problem‑solving skills
- Strong interpersonal skills for routine interaction with individuals at all levels of the organization
- Ability to manage time and meet deadlines
- Ability to travel as needed (manual travel required)
Pay
$17.00 - $35.00