Jobs · Marketing · North Carolina

Digital Brand Specialist - Beauty (Hybrid)

Belk · Charlotte, NC · 3 wk ago
On-siteMarketing$17–$35/hrFull-time

Responsibilities

  • Improve the foundation of the website’s taxonomy and navigation
  • Carefully review product attribution
  • Analyze data to optimize the customer’s discovery and selection of product for the specified brand
  • Responsible for all components of product set‑up, attributing the product, and ensuring accuracy in the customer‑facing experience
  • Ensure the right product is in the right place on Belk.com
  • Participate in regular calls with vendors, QBRs, merchants, and other business partners
  • Act as a subject matter expert in product attribution
  • Collaborate and work cross‑functionally with stakeholders to analyze, educate, and assist in understanding standards for product attribution (Search, Taxonomy, & Analytic Teams)
  • Troubleshoot at all levels of the applications
  • Partner with the Taxonomy, Onsite Search, and SEO teams to drive new navigation points for the website
  • Align data across all customer touch points and devices; establish best practices across the competitive landscape; assist in promotion execution, brand shop execution, facet and browse optimization
  • Optimize product detail pages (size & fit information, attribution, images, and product reviews)
  • Identify online opportunities to increase sales, conversion, and profit performance by leveraging site reporting, the customer dashboard, e‑mail, and HP data
  • Participate as a key Quarterly Business Review (QBR) participant; provide insights to help determine next steps for the best online experience

Requirements

  • Previous experience with product attribution
  • 3 years of retail experience preferred
  • Functional understanding of retail business processes
  • Bachelor’s degree preferred

Skills

  • Microsoft Office suite (Excel, Outlook, Word, PowerPoint); proficient in Excel
  • Experience with attribution tools such as Salsify, IBM PIM, etc.
  • Strong communication skills – both oral and written
  • Effective at reporting task status in a cross‑functional environment
  • Organizational, analytical, negotiation, and problem‑solving skills
  • Strong interpersonal skills for routine interaction with individuals at all levels of the organization
  • Ability to manage time and meet deadlines
  • Ability to travel as needed (manual travel required)

Pay

$17.00 - $35.00

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