Digital Marketing Specialist (Hybrid)

Location: Framingham, Massachusetts | Job Type: Contract | Compensation Range: $30 - 33 per hour | Duration: 3 months

About the role

Our Fortune client in the retail space is looking for a Mid-Level Advertising Specialist to support the Digital Marketing Manager on the strategy, execution, optimization, and analysis of paid social campaigns on their In-House media buying team. Duration is 3 months.

Responsibilities

• Build Digital Marketing Expertise: Demonstrate Paid Social subject matter expertise, communicate clearly with stakeholders, proactively solve problems, take ownership of campaign execution, reporting, and continuously seek opportunities to improve results.
• Stay current on Paid Social platform capabilities, industry trends, and emerging opportunities, bringing recommendations and new ideas to the team.
• Identify opportunities and share insights, best practices, and recommendations with internal teams to improve campaign performance.
• Participate in cross-functional digital marketing knowledge sharing and education.
• Drive Results (Plan, Execute, Measure): Manage day-to-day activation and execution of all paid social campaigns from setup through launch and reporting, serving as primary point-of-contact with planning / brand teams.
• Lead reporting, monitor campaign performance and provide actionable insights to ensure performance goals are met.
• Support Paid Social Manager with media planning and strategy.
• Lead and oversee campaign processes, documentation, and partner communications on trafficking, campaign management, reporting, and optimizations.
• Innovative thinker with demonstrated experience in identifying and executing A/B tests to improve performance.
• Cross-Functional Collaboration: Collaborate effectively across Planning, Measurement, Creative, Brand Marketing, agency, and platform partners while maintaining a solution-oriented mindset and delivering high-quality work.
• Partner with creative teams on best practices, briefs and feedback to ideate content to drive results.
• Work closely with and train Digital Marketing Specialist on campaign execution and platform management.
• Collaborate with In-House buying team (paid search, affiliate, online video) on cross-channel strategy and execution.
• Cultivate and strengthen strategic partnerships with platform partners and external vendors.

Qualifications

• 3-4 years of hands-on paid social media planning and buying experience.
• Expert knowledge of Meta Ads Manager required, experience with Pinterest and TikTok a plus.
• Retail and/or performance marketing experience is a plus.
• General understanding of digital analytics platforms (e.g., Adobe Analytics).
• Team player who is collaborative while being an effective communicator.
• Ability to interpret and analyze data and present it to a variety of stakeholders.
• Results driven, detail-oriented, and self-motivated.
• Excellent project management skills.
• Agile worker in fast-paced environment.
• Experience with Microsoft Office suite is required, particularly Excel.
• Related experience with a media agency, vendor or client-side media/marketing.
• Additional experience with executing and measuring various forms of digital media is a plus.
• Bachelor's Degree in Marketing, Advertising, Communications or related field.

Benefits

• Medical, prescription, dental, vision, AD&D, and life insurance offerings.
• Short-term disability.
• 401K plan (all benefits based on eligibility).

Pay

Compensation range: $30 - 33 per hour. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.