Global Digital Marketing Specialist - Hybrid

About the Role

We are seeking a detail-oriented, data-informed, and digitally fluent Global Digital Marketing Strategist to drive marketing initiatives that promote building safety and code compliance worldwide. This role offers a unique blend of digital marketing, analytics, content development, and global program coordination, making it ideal for a motivated professional looking to grow their expertise in modern marketing practices and emerging technologies in a fast-paced environment.

Responsibilities

• Execute revenue and lead-generating initiatives across different geographic markets.
• Create high-quality marketing content, including email campaigns, press releases, advertisements, and promotional materials, ensuring accuracy, brand consistency, and attention to detail.
• Develop a thorough understanding of target audience needs, challenges, and motivations to create relevant and impactful communications.
• Generate qualified leads from industry tradeshows and events.
• Apply and test approved AI-driven marketing tools and practices to improve output, support pipeline growth, and enhance customer engagement.
• Monitor and improve website performance, conversion rates, and support overall website health and optimization, including regular reporting and analysis.
• Monitor industry trends, competitive activity, and emerging technologies.
• Build relationships with industry partners, agencies, and industry associations.
• Support core US-based programs (Reports, Listings, Acceptance Criteria).

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field preferred.
• 3-5 years of experience in digital marketing, coordination, or program management.
• Working knowledge of Google Analytics and digital performance metrics.
• Solid understanding of SEO, AEO, website management, and digital best practices.
• Experience with CRM and marketing automation platforms such as HubSpot or Salesforce.
• Familiarity with or strong interest in AI applications for marketing.
• Strong organizational, project coordination, and time management skills.
• Comfortable working across teams, time zones, and cultures.
• Curious about technology, data, and continuous improvement.
• Building industry or B2B experience preferred.

Physical Requirements

• Ability to sit for extended periods while working at a computer or desk.
• Occasional standing, walking, and reaching to access files or office supplies.
• Manual dexterity for typing, filing, and handling office equipment.
• Ability to lift and carry up to 20 pounds occasionally (e.g., office supplies, documents).
• Visual acuity to read printed and digital materials.
• Auditory ability to communicate effectively in person and over the phone.
• May need to climb stairs in a multi-level office building.
• Ability to travel up to 10% annually.

Environmental Conditions

• Indoor and outdoor environment.
• Must be able to work in a standard office environment with artificial lighting and climate control.