Digital Banking Product Strategist
MidFirst Bank · Oklahoma City Metropolitan Area · 1 wk ago
On-siteMarketingFull-time
Key Responsibilities
- Develop and execute strategies that increase product adoption, portfolio growth, and profitability.
- Identify pricing, feature, and promotional opportunities that strengthen market position and results.
- Lead product launches and enhancements from concept through implementation, ensuring timely, compliant execution.
- Analyze customer, market, and competitor insights to improve product performance and customer experience.
- Partner with Marketing to drive awareness, acquisition, and deeper customer engagement.
- Build product knowledge and expertise with the front-line sales force, to attain business goals and enhance customer experience.
- Partner across Operations, Compliance, Legal, and Risk to deliver scalable, business-aligned product changes.
- Work directly with digital channel platform administrators to enhance digital banking customer experience and engagement.
- Build expertise in assigned products to guide decisions, support partners, and identify improvement opportunities.
- Manage vendor and partner relationships to support effective integration and execution.
- Present recommendations to leadership with clear analysis of impact, tradeoffs, and implementation needs.
Position Requirements
- Bachelor’s degree required; Finance, Accounting, Economics, or Marketing preferred; MBA and/or CPA preferred.
- 2+ years of product management experience with banking/digital products required.
- Demonstrated ability to build roadmaps, translate strategy into execution, and deliver measurable results.
- Experience leading cross-functional collaboration across business, digital, operations, risk, compliance, legal, and technology.
- Strong analytical, problem-solving, and decision-making skills, with sound judgment and practical recommendations.
- Excellent written, verbal, presentation, and stakeholder communication skills.
- Ability to work independently in a fast-paced environment while managing multiple priorities with strong organization and attention to detail.