Digital Assignment Producer

Key Responsibilities

• Monitor scanners, social media, news wires, public safety communications, and community sources to identify breaking news and story opportunities
• Coordinate daily coverage assignments and assist in deploying reporters, photographers, and live crews
• Develop enterprise story ideas and maintain strong relationships with community contacts and news sources
• Research, verify, and fact-check information for developing stories
• Track breaking news and provide real-time updates to newsroom leadership
• Maintain accurate and up-to-date information in newsroom systems and planning tools
• Aid in planning coverage for major events, severe weather, elections, and special projects

Digital & Social Media Responsibilities

• Create, write, publish, and update content for WINKNews.com, mobile platforms, and streaming channels
• Write compelling digital headlines, push alerts, and social media copy
• Monitor audience engagement, social trends, and emerging conversations to identify content opportunities
• Execute daily social media strategy across platforms including Facebook, YouTube, Instagram, TikTok, X and other emerging platforms
• Coverage coordination on digital and social channels to ensure timely updates
• Auxiliary in publishing video clips, livestreams, and digital-exclusive content
• Collaborate with reporters and producers to maximize the reach of newsroom content across broadcast and digital platforms
• Identify opportunities for digital-first and social-first storytelling
• Monitor website and social performance metrics and provide feedback on audience trends and content performance

Qualifications

• Bachelor’s degree in Journalism, Communications, Digital Media, or a related field preferred
• Previous newsroom, digital publishing, assignment desk, or social media experience preferred
• Strong news judgment and understanding of journalistic ethics
• Excellent written, verbal, and organizational skills
• Ability to multitask and make decisions in a fast-paced, deadline-driven environment
• Strong understanding of social media platforms, audience engagement, and digital content strategies
• Experience with newsroom systems such as ENPS and content management systems preferred
• Familiarity with digital analytics tools and social media management platforms is a plus
• Ability to work flexible hours, including nights, weekends, and holidays as news coverage requires