Digital Producer

About the role

The Digital Producer leads the transition from broadcast-focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air. Develops and leads winning strategy for station content.

Responsibilities

• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use our xocial media and website to build and reinforce brand recognition and drive viewers to television
• Determines a story's emphasis, length, and format, and organizes material accordingly
• Researches and analyzes background information related to news stories to provide complete and accurate information
• Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
• Pitches on-brand local and trending stories during meetings
• Checks reference materials such as books, news files or public records to obtain relevant facts
• Sets up and edits content for digital
• Produces reports for all platforms
• Ensures that all content meets company standards for journalistic integrity and production quality
• Buils and calendars digital campaigns to promote local shows and specials
• Writes stories for the web and other digital platforms
• Performs other duties as assigned
• Finds new ways to use social media and our website to engage with viewers

Requirements & Skills

• Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
• Proficiency in Associated Press style and Adobe Photoshop preferred
• CSS, Flash and other relevant technology skills are a plus
• Maintain positive work environment through active team participation and cooperation with co-workers in all departments
• Responds positively to feedback