Digital Application Content Specialist

Responsibilities

• Manage day-to-day content strategy implementation, including developing and executing content plans to support the organization's strategic goals.
• Short-form, vertical video development, optimized for specific social channels.
• Aid in the production, scheduling, and delivery of digital campaign management, integrating the goals of diverse stakeholders, and participating in strategic decision-making for audience selection and segmentation.
• Identify trends and insights and make recommendations to optimize online HMH presence and opportunities.
• Measure and report the performance of campaigns and social presence.
• Collaborate with internal teams to develop and implement content, programs, and campaigns that support established goals.
• Perform social media listening/topic reporting as necessary.
• Report on relevant social media trends.
• Lead development and execution of network TikTok strategy.

Qualifications

• Bachelor's degree in journalism, business, marketing, IT, or a combination of related coursework and experience that equates to four (4) years of experience.
• Minimum of 5 years (which increases to 9 years if no degree) of experience in digital communications/marketing, campaign planning, social media, and/or website creation and maintenance.
• Strong project management skills with a proven ability to simultaneously lead multiple projects and integrate the goals of diverse stakeholders.
• Strategic thinkers with a data-driven approach and a passion for driving results.
• Understanding of consumer analytics with Google Analytics preferred.
• Expertise in digital content creation, applying the standards of strong usability and user experience principles.
• Ability to create and execute both short-and long-term marketing plans.
• Flexible work style and ability to work within a diverse team.
• Comfortable presenting campaign results and making optimization recommendations.
• Keen eye for interpreting data and identifying themes in data to provide actionable insights for stakeholders.
• Highly motivated team player, able to work independently and in a team setting.
• Proficient computer skills that include but are not limited to Microsoft Office and/or Google Suite platforms.