Digital – App Solutions Manager

Key Responsibilities

• Define and execute the mobile app strategy, roadmap, and user experience.
• Partner with Product, Marketing, Engineering, and external vendors to develop and enhance app functionality.
• Lead CRM and lifecycle marketing initiatives, including email, SMS, push notifications, customer segmentation, and automated customer journeys.
• Analyze customer behavior and app performance to optimize engagement, retention, conversion, and customer lifetime value (LTV).
• Track KPIs, identify growth opportunities, and continuously improve app and CRM performance.
• Manage external vendors, agencies, and CRM technology partners to ensure successful project execution and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of experience in Product Management, Mobile Apps, CRM, or Digital Marketing.
• Proven experience managing consumer-facing mobile apps and CRM/lifecycle marketing programs.
• Strong understanding of mobile app ecosystems, customer journeys, segmentation, and marketing automation.
• Experience with platforms such as Braze, Salesforce Marketing Cloud, Klaviyo, or similar CRM tools.
• Strong analytical, project management, and cross-functional leadership skills.
• Consumer Brand or CPG Experience Is Preferred.
• Knowledge of Korean consumer trends or K-pop culture is a plus.

Benefits

Medical, dental, vision, PTO, Sick

Disclaimer

The compensation and benefits information in this posting represent a good faith and reasonable estimate of what it might pay for this position. This information may be modified at any time, subject to applicable law. Equal Opportunity Employer: Eastridge Workforce Solutions is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity, and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Eastridge Workforce Solutions also prohibits harassment or retaliation of applicants or employees based on any of these protected categories. It is our policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Massachusetts Candidates: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Privacy: Information collected and processed as part of your candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Eastridge’s Privacy Policy https://www.eastridge.com/privacy-policy, as well as Eastridge’s Pre-Use Notice of Collection and Automated Decision-Making Technologies https://www.eastridge.com/data-collection-notice. By applying for this job, you agree to receive calls, AI-generated calls, if applicable, text messages, or emails from Eastridge Workforce Solution, and/or its agents and contracted partners related to confirming assignments and job openings. Message frequency may vary. Standard message and data rates may apply depending on your mobile carrier. To opt out of receiving SMS messages from us at any time, simply reply to the text with “STOP.” Please be aware that message and data rates may apply to any SMS messages sent or received. You can access our SMS Terms and Conditions by visiting https://www.eastridge.com/sms-terms-and-conditions

Disclaimers

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