Digital Analytics Manager, Communications Measurement and Insights

About the role

We are strategists within the Central Communications team that analyze data across external, internal, owned and operated platforms. Our team acts as a central support function within GCPA. The Measurement and Insights team within Global Communications and Public Affairs works to bring better data analysis to Google’s communication efforts.

Responsibilities

• Learn more about benefits at Google.
• Act as the POC for content performance tracking and reporting across our owned platforms, including: News from Google corporate news blog, Google’s About website, corporate podcasts, newsletters, and creative visual content.
• Execute performance requests for internal stakeholders, managing high-volume requests during major company moments.
• Make data-based recommendations about content formats, strategies, and platforms to try, and conduct A/B tests across our platforms to optimize content.
• Consult with frontline teams and communications managers on tactics, best practices.
• Be an avid consumer of the media, translating macro-trends and shifts into actionable recommendations for global communication strategies.
• Manage SEO and GEO strategy and implementation for the News from Google blog and Google About site.
• Manage relationships with our agency, handle contracting processes, assign their roadmap of work, and efficiently route product concerns and SEO questions their way.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in audience development, digital analytics, SEO, or a related field within media, communications, or marketing.
• 2 years of experience in SEO/GEO (generative engine), or AI search strategies.

Qualifications

• Demonstrated experience managing agency relationships, vendor agreements, and external roadmaps.
• Familiarity with social media listening and analytics tools, including Sprinklr and Brandwatch.
• Expertise in SQL and LookerStudio.
• Prominent ability to conduct in-depth platform research and synthesize complex digital trends into actionable briefs for leadership.
• Proven ability to use AI tools for analysis and reporting, including Gemini and Gemini Notebook.
• Excellent communication and presentation skills, with a track record of translating data into digestible narratives and hosting successful team trainings.

Skills

• Strong analytical and problem-solving skills.
• Experience with SEO and GEO strategies.
• Knowledge of digital analytics tools and platforms.
• Ability to manage agency relationships and vendor agreements.
• Proficiency in SQL and LookerStudio.
• Experience with social media listening and analytics tools.
• Ability to conduct in-depth platform research and synthesize complex digital trends.
• Expertise in AI tools for analysis and reporting.
• Excellent communication and presentation skills.

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $111000 - $159000 (USD) + 15% bonus target + equity + benefits

Pay

US: $111000 - $159000 (USD) + 15% bonus target + equity + benefits

Schedule

N/A