Digital Analytics & Engineering Manager

What You’ll Do

• Lead digital analytics and measurement strategy across web and mobile app experiences.
• Use quantitative and qualitative data to understand customer behavior, identify friction, and influence marketing, product, and customer experience strategy.
• Lead the design, implementation, and evolution of digital analytics solutions, ensuring data is accurate, scalable, and useful.
• Own and advance our Adobe analytics ecosystem, including Adobe Analytics, Customer Journey Analytics, Adobe Experience Platform, and Adobe Tags.
• Partner closely with Product and Engineering teams to define analytics requirements, develop technical specifications, and implement high-quality measurement solutions.
• Design and maintain data layers, event schemas, identity strategies, classifications, and other foundational components of our digital measurement architecture.
• Develop and implement JavaScript-based analytics and marketing technology solutions across digital experiences.
• Establish quality assurance processes that improve the reliability and trustworthiness of digital data.
• Lead analysis of A/B tests and other experimentation efforts, providing timely results, post-impact analysis, and clear next-step recommendations.
• Create reporting and analytical frameworks that evaluate digital performance and identify the largest opportunities for improvement.
• Partner across Analytics, Marketing, Product, Engineering, and Data teams to align measurement strategy with broader business priorities.

What You'll Need

• Bachelor’s degree in a quantitative, technical, or related field—or equivalent professional experience.
• 8+ years of experience in digital analytics, analytics engineering, marketing technology, or a related field.
• Deep experience with digital analytics platforms and a strong understanding of web and mobile app measurement.
• Strong experience with Adobe Analytics and Adobe Tags; experience with Customer Journey Analytics and Adobe Experience Platform is highly preferred.
• Experience designing and implementing analytics solutions, including data layers, event tracking, custom dimensions and metrics, identity, and data classification.
• Proficiency with JavaScript and a strong working knowledge of HTML, JSON, regular expressions, CSS selectors, and browser-based debugging tools.
• Experience with tag management systems and client-side and/or server-side data collection.
• Strong understanding of analytics implementation testing, debugging, and quality assurance.
• Experience with experimentation, including A/B testing, test design, statistical analysis, and post-impact measurement.
• Excellent communication skills with the ability to make complex analysis and technical concepts clear, relevant, and actionable.
• Proven ability to lead complex, cross-functional projects from ambiguous problem through implementation and measurable results.
• A collaborative leadership style with the ability to challenge assumptions, influence decisions, and build strong relationships across technical and business teams.
• Curious, detail-oriented, and tenacious—you enjoy getting to the root of difficult problems and making good systems even better.