Digital Analyst - Adobe Analytics (Hybrid)

About the role

The Digital Analyst manages the daily work activities for the Digital Analytics team. They apply expertise across multiple specializations within the job area including Adobe Analytics/Quantum Metrics and reporting functions.

Responsibilities

• Collects and analyzes data to measure the impact of digital marketing vehicles and onsite features and services to drive online sales, traffic and conversion and strategic business decisions.
• Validates metrics, monitors data quality, analyzes various forms of data (e.g. raw data, base data, 3rd party data, metrics), provides reports and interprets results.
• Develops recommended business strategies based on the results and provides insights to the eCommerce team based on reports.
• Manages A/B testing, enhances the site, and manages the efficacy of tests.
• Creates, maintains, and delivers a holistic web analytics measurement model through the identification of objectives, goals, key performance indicators, segments and targets.
• Communicates insights and findings with all functional areas (merchandising, marketing, IT, and management) to ensure successful and timely execution of multi-channel retail strategies.
• Develops reports and data visualizations to present insights in the most effective way to enable decision making.
• Maintains and manages marketing reporting and findings, promotions and market reach data.
• Collaborates with eCommerce Production team and IT Web Development teams to define and improve the underlying tag infrastructure in order to ensure the integrity of data.
• Presents and distributes the outcomes of Web Analytics projects at all levels across the organization.
• Contributes to omni-channel view by integrating interactive customer data with company customer database information.
• Partners with Testing, Conversion and Content Specialists to provide A/B test priority recommendations and impact analysis.
• Contributes to corporate Digital Strategy based on the impacts digital change and customer habits have upon the customer contact center.
• Defines and analyzes customer behaviors to identify opportunities for site optimization.
• Writes, maintains, and/or updates queries to develop analyses in response to needs of internal customers.
• Determines the value of new internal and external data sources, merges disparate data sets, ingests data, cleans and organizes data, derives metrics, and transforms the data into usable information.
• Maintains an awareness of competitive landscape and key industry trends to provide context for our company websites performance.

Qualifications

• Bachelor's degree and/or equivalent years of experience.
• 4-6 years of experience using enterprise digital analytics tools to drive actionable insights preferred (i.e. Adobe Analytics, Google Analytics, Quantum Metrics, etc.).
• Experience with data integration.
• Retail domain experience.