Digital Advertising Specialist

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, YouTube, Meta, LinkedIn, and additional platforms aligned with Rumpke’s various service lines and regional markets
• Continuously improve campaign performance through A/B testing, bid strategy adjustments, audience refinement, and creative iteration
• Manage advertising budgets efficiently to maximize return on ad spend and minimize cost per acquisition
• Project and plan digital advertising budgets for annual planning cycles and individual campaigns, and model the impact of adjusted spend throughout the year to inform leadership decisions
• Build and optimize landing pages that convert paid traffic into qualified leads and service inquiries
• Design and manage end-to-end digital acquisition funnels, ensuring each stage moves prospects toward conversion with clear messaging and strong calls to action
• Identify opportunities to improve funnel performance and implement best practices at every stage of the customer journey
• Maintain accurate conversion tracking, UTM structures, and pixel configurations across all active platforms
• Deliver regular performance reports to leadership, translating campaign data into clear insights and actionable recommendations
• Partner with communications, sales, and customer service teams to ensure advertising aligns with broader marketing and business objectives
• Stay current on platform updates, emerging trends, and industry best practices to keep Rumpke’s advertising competitive and innovative
• Uphold Rumpke’s brand standards across all ad creative, landing pages, and digital touch points
• Perform other duties as assigned

Requirements

• Strong expertise in Google Ads, YouTube Ads, Meta Ads, Tiktok Ads, LinkedIn Ads and other major digital advertising platforms
• Proficiency in conversion tracking, UTM parameters, Google Tag Manager, and campaign attribution
• Strong analytical skills with experience in Google Analytics 4, Looker Studio, or equivalent reporting tools
• Leverage AI tools and marketing technology to improve efficiency, ad copy, creative testing, and reporting workflows
• Excellent written and verbal communication skills with the ability to present results and strategy clearly to leadership
• Self-directed and highly organized, with the ability to manage multiple campaigns and priorities in a fast-paced environment
• Collaborative team player who is open to feedback and focused on shared goals

Skills & Abilities

• Minimum of 5 years of professional experience in digital advertising with proven results in lead generation and conversion-focused campaigns
• Experience building and optimizing landing pages using tools such as Unbounce, Instapage, Webflow, or similar platforms
• Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices
• Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for campaign reporting, attribution, and performance
• Bachelor’s degree in Marketing, Advertising, or a related field preferred