Digital Advertising Expert

About the role

Spotlight Media is a results-driven creative agency based in Fargo, ND, specializing in marketing, web design, and digital advertising solutions that deliver measurable success for businesses. As we continue to grow, we’re looking for a Senior Digital Advertising Strategist to help us elevate our strategies and deliver even greater ROI for our clients.

Responsibilities

• Build Winning Strategies: Lead the development and execution of advanced digital advertising strategies across platforms like Google Ads, Meta, The Trade Desk, and programmatic channels.
• Achieve Results: Focus on driving ROI and creating full-funnel strategies, including customer journey mapping, conversion tracking, and analytics-driven decision-making.
• Serve as a strategic partner to clients, providing expert recommendations and actionable insights that align with their business goals.
• Elevate the Team: Work closely with the Digital Lead and Founder to refine techniques, tackle complex campaigns, and share your expertise with the team to expand our capabilities.
• Execute with Excellence: Manage large-scale campaigns, including e-commerce and national B2B initiatives, ensuring that strategies are implemented effectively to deliver results.

Requirements

• Experienced Strategist: 5+ years of proven experience in digital advertising, with a strong track record of driving results for clients.
• Advanced Expertise: Hands-on experience with Google Tag Manager, funnel building, programmatic advertising, and advanced analytics tools.
• Technical Skills: Proficient in campaign optimization, conversion tracking, and creating high-performing digital strategies.
• Client-Focused: Exceptional communication and interpersonal skills, with the ability to build trust and collaborate strategically with clients.
• Leader and Collaborator: A team player who can take initiative and mentor others, helping the team grow through your expertise.

Qualifications

• Google Ads (Search, Display, Video, Shopping, Performance Max)
• Meta Advertising (Facebook and Instagram Ads, including advanced audience targeting and campaign optimization)
• The Trade Desk (Programmatic advertising and demand-side platform expertise)
• Google Tag Manager (Tag implementation, tracking, and event configuration)
• Programmatic Advertising Platforms (Knowledge of DSPs, audience segmentation, and campaign execution)
• Google Analytics (GA4 expertise, ROI tracking, and funnel analysis)
• Conversion Tracking Tools (Pixel implementation and tracking for platforms like Google, Meta, and others)
• Customer Journey Mapping (Strategic funnel building and audience engagement planning)
• SEO and SEM Strategies (Integrated search and advertising campaigns for enhanced visibility and performance)

Skills

• Google Ads (Search, Display, Video, Shopping, Performance Max)
• Meta Advertising (Facebook and Instagram Ads, including advanced audience targeting and campaign optimization)
• The Trade Desk (Programmatic advertising and demand-side platform expertise)
• Google Tag Manager (Tag implementation, tracking, and event configuration)
• Programmatic Advertising Platforms (Knowledge of DSPs, audience segmentation, and campaign execution)
• Google Analytics (GA4 expertise, ROI tracking, and funnel analysis)
• Conversion Tracking Tools (Pixel implementation and tracking for platforms like Google, Meta, and others)
• Customer Journey Mapping (Strategic funnel building and audience engagement planning)
• SEO and SEM Strategies (Integrated search and advertising campaigns for enhanced visibility and performance)

Benefits

• Medical Insurance (50% employer paid for employee).
• Vision Savings Pass (discount program).
• Life and Disability Insurance (100% employer paid for employee).
• Paid Time Off (18 days per year).
• Volunteer Time Off (8 hours per year).
• 6 Paid Holidays.
• Matching Charitable Donations (up to $50 per year).
• Individual Retirement Account.
• Summer Hours (office closes at noon on Fridays Memorial Day through Labor Day).

Pay

Commensurate with experience.

Schedule

100% in-office role in Fargo, ND. Hours are 8:00 AM - 5:00 PM, Monday through Friday.

Contact

To apply, please email your resume to [email protected]