Digital Ads Expert

About Us

Adapting Social is a design, marketing, and creative agency fueled by entrepreneurial spirit and ambition. We are building a culture of the industry’s brightest talent while creating a fun, hardworking, and friendly eco-space. We are the ultimate resource for our clients offering Marketing, Web Design, Graphic Design, Social Media Management, Copywriting + Blogging, Email Marketing, Digital Marketing, Photography, and Videography. As we continue to grow our team, our clientele, and develop our company, we realize that our current success is a direct result of talented individuals with the ability to productively work as a team. Our mission is to support and serve small businesses around the world while cultivating a culture that allows our team to be creative and happy!

Responsibilities

Responsibilities of the Digital Ads Expert include managing multiple client advertising campaigns; developing digital ad campaign strategies; recommending and tracking budgets; placing ads; tracking and analyzing campaigns; optimizing campaigns for performance metrics and budget requirements; assisting account staff with making recommendations to clients; integrating and tracking performance across channels including search, display, social and email; using data to identify, build and segment audiences; and ensuring the latest paid search/social innovations are applied.

• Develop PPC strategies on Google, Facebook, Instagram and LinkedIn to increase online visibility and conversions
• Manage all aspects of Google Ad campaigns and Facebook ad campaigns
• Create and optimize ad campaigns and paid search landing pages
• Analyze and optimize ad campaigns to increase return on investment (ROI)
• Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
• Manage and optimize shopping, search and display campaigns across multiple devices
• Provide internal support to team members managing various marketing campaigns
• Provide client facing communication and support to PPC only clients in an effort to reach their goal

Qualifications and Skill Sets

Below are the qualifications expected of a Google Ads expert:

• A degree in digital marketing or a related business field
• In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
• Strong conversion tracking experience through Google Ads and Analytics
• Facebook and Google Analytics and Advertising (3+ Years)
• Proven experience with digital and social media platforms and technologies
• An understanding of search engine optimization (SEO) and search engine marketing (SEM) and analytics reporting
• Google Ads certification
• Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients
• Comprehensive experience with Google Ads Editor
• Experience solving complex marketing challenges
• Capable of managing multiple campaigns at the same time
• Detail-oriented with strong time management and problem-solving skills
• Ability to pick up new technologies
• Ability to work well under pressure and within tight deadlines
• Strong work ethic with an "Above and Beyond" attitude

Benefits

• Unlimited Vacation Time
• Gladiator of the Year, Winning a $3,000 Vacation (peer-nominated)
• Winter Break from Christmas to New Year's
• Generous Holiday Observances Including Your Birthday
• 4-6% Salary Increase Per Annum
• $10,000 Bonus After 5-year Anniversary as a Full-Time Employee
• 10-Year Incenttive: Paid Vacation valued up to $3,000
• Rewards for Every Work Anniversary
• 401k Plan with company 2% matching after 12 months of full-time employment
• A Remote and Hybrid Working Model
• Comprehensive Insurance Plans
• 12 Weeks of Parental Leave (adoption, fostering, and surrogacy included)
• Access to Family Building and Fertility Benefits (up to 100% Coverage)
• Bereavement Leave: Pregnancy Loss
• Bereavement Leave: Family Loss
• Pet Insurance
• Auto Insurance with Farmers Insurance
• Home Insurance with Farmers Insurance
• Identity Theft Protection with TransUnion
• Health and Wellness reimbursement
• Education Benefits