Digital Marketing Expert

Responsibilities

• Set the digital marketing strategy and execution plans across the digital customer journey: advertising, website, email/SMS, customer app, etc.
• Drive performance efficiency improvements in digital paid media ads, organic traffic, website conversion, email and lifecycle marketing, and customer app engagement.
• Bring the brand style, tone, campaign, and message to life across all digital touchpoints in a cohesive, aspirational way.
• Stretch creativity in the creation of branded assets across the digital ecosystem in a way that personifies the brand and resonates with the target audience.
• Create a well-orchestrated customer nurture and acquisition journey for top, mid, and bottom funnel shoppers.
• Implement a multi-product merchandising model for diverse clean technology products to sell in the digital, e-commerce ecosystem.
• Instill a culture of fast execution, rapid learning, and agile iteration to improve digital performance and accelerate key initiatives like e-commerce.
• Coordinate digital execution to accelerate sales and customer experience with key internal stakeholder teams: e-commerce, sales, brand marketing, customer experience, technology, and others.
• Lead the development and refine the execution of written copy, imagery, and video assets across the digital ecosystem.
• Lead marketing efforts for the launch, digital journey, features, and continuous improvement of the mobile customer app.
• Oversee the digital marketing budget and drive an efficient use of resources.
• Direct an efficient use of tools and resources: CRM, ESP, CDP, etc.
• Ensure effective digital marketing timeline execution across the digital team.
• Lead and guide the digital marketing team’s digital marketing skill development.

Qualifications

• Deep digital marketing expertise across paid media, website design, site conversion, e-commerce, email/lifecycle marketing.
• Track record of creating and launching breakthrough digital brand creative on websites, digital ads, and email communications.
• Expertise in digital educational content and customer journey nurturing.
• Experience creating, launching, and optimizing mobile apps preferred.
• Deep experience working with technology partners for digital transformation.
• Regular experience hiring and managing external digital agencies.
• Strong analytical skills, financial acumen, and budget management.
• Excellent presentation and influence skills with senior management.
• 2+ years of experience.
• Ability to thrive in a remote work environment.

Benefits

• Opportunity for career advancement.
• Strong expertise of colleagues that like to share knowledge.
• Team social events.
• Be part of a young and dynamic team.

Competitive salary depends on experience.