Digital Adoption & Experience Strategist

About the role

The Digital Adoption & Experience Strategist designs and owns the intelligent, behavior-triggered layer of Bluebeam's post-purchase customer experience. This includes the digital systems and touchpoints through which customers learn to use, adopt, and deeply value Bluebeam products.

Responsibilities

• Lead the end-to-end in-app learning experience strategy — including guide design, instructional microcopy, segmentation logic, and activation triggers delivered through Pendo and other digital adoption platforms — retaining lead strategic, content, and learning-design authority for these experiences, while partnering with Product Management, Design, and Engineering on technical configuration and UX guardrails.
• Architect and continuously optimize the customer onboarding digital experience — defining the journey framework, stage logic, touchpoint sequencing, and learning objectives that move customers from activation to confident, independent product use.
• Design and maintain the customer segmentation framework that drives personalization across all digital adoption touchpoints, translating behavioral data and product usage signals into tiered, stage-based learning delivery decisions.
• Serve as the strategic content lead for onboarding communications — defining journey strategy, behavioral trigger logic, and content direction in close collaboration with execution partners, ensuring all communications drive adoption rather than product awareness.
• Contribute journey-informed strategy to Customer Delight surveying programs — including in-app surveys, NPS, and CSAT — ensuring survey timing and content align with key adoption moments and do not create friction in the customer learning journey.
• Lead cross-functional stakeholder alignment across Product, Customer Success, Support, and Marketing, serving as the primary expert and advocate for digital onboarding and in-app learning experience strategy in cross-functional forums, co-defining solutions and shared KPIs.
• Define and own the performance metrics framework for the digital adoption experience — including guide engagement, activation rates, feature adoption signals, and retention indicators — and translate program outcomes into business impact reporting for leadership.

Qualifications

• Advanced expertise with Pendo or an equivalent Digital Adoption Platform (DAP) — including guide design, segmentation, activation logic, analytics, and implementation strategy.
• Email platform proficiency — working knowledge of behavior-triggered email systems; strategic contribution does not require platform administration but requires fluency in how the systems work.
• Learning experience design — instructional design principles, learning science application, and UX design for learning contexts.
• Figma or equivalent design tool — ability to design guide flows, interaction mockups, and implementation-ready specifications.
• Analytics and reporting — proficiency with behavioral analytics, funnel analysis, and journey performance measurement.
• Survey platform familiarity — working knowledge of in-app and email survey tools (Pendo, Qualtrics, Medallia, or equivalent).
• Familiarity with AI tools and emerging technology platforms — working knowledge of how AI can be applied to personalization and learning orchestration; applied experience preferred.
• Visual design orientation.

What we offer

• People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – The Nemetschek Group.
• Competitive compensation and benefits package.
• Comprehensive health and welfare benefits.
• Unlimited PTO, including sick/mental health & volunteer days.
• Free & unlimited access to BetterUp Care, a well-being platform.
• Free & unlimited access to LinkedIn Learning.
• Up to $5K annual education reimbursement (after 1 year tenure).

DEIBA Mission Statement

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.

About Bluebeam

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we’re a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Sweden, Germany, and the UK. Come design and build your future with us!