Digital Ad Operations Manager

About the role

The Campaign Manager, Ad Operations serves as the primary Ad Operations partner for marketing initiatives, driving campaign activation, creative strategy, testing, personalization, and cross-functional collaboration from planning through execution and learning.

Responsibilities

• Manage end-to-end campaign activation and execution across paid media channels.
• Ensure campaigns are launched accurately, on schedule, and aligned with media plans, targeting requirements, and business objectives.
• Lead the operational implementation of campaign targeting and DCO decision-tree strategies, ensuring creative variations, audience logic, and personalization frameworks are accurately deployed across ad serving and activation platforms.
• Maintain campaign documentation, QA standards, trafficking processes, and operational best practices.
• Identify and implement process improvements that increase operational efficiency, scalability, and campaign quality.
• Partner with Marketing, Media, Programmatic, Analytics, and Creative stakeholders to develop testing hypotheses, measurement plans, success criteria, and learning agendas aligned with business objectives.
• Translate business goals into actionable testing frameworks, including creative, audience, offer, and messaging experiments designed to drive performance and learning.
• Analyze creative performance data, A/B testing results, and DCO outcomes to identify trends, measure creative effectiveness, and generate actionable insights.
• Evaluate creative, messaging, offer, audience, and personalization performance to develop optimization recommendations that improve campaign effectiveness and customer engagement.
• Present creative testing results, DCO learnings, and strategic recommendations to stakeholders, enabling data-informed creative and marketing decisions.
• Champion a Test-and-Learn culture by sharing best practices, creative insights, and optimization opportunities across stakeholder groups.
• Serve as the primary operational liaison between Marketing, Media, Programmatic, Ad Operations, Analytics, Creative Studio, and Line of Business (LOB) stakeholders.
• Coordinate cross-functional campaign planning and activation to ensure requirements, timelines, and deliverables are achieved.

Requirements

• Bachelor’s degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent.
• 4+ years of experience in Ad Operations, Campaign Management, Digital Marketing, Marketing Operations, Media Operations, or a related field.
• Experience managing end-to-end digital campaign activation across paid media channels.
• Experience with ad serving platforms, campaign trafficking, QA, and creative implementation.
• Experience developing and executing creative testing strategies and Test-and-Learn initiatives.
• Experience analyzing campaign, creative, and testing data to develop actionable business recommendations.
• Strong understanding of Dynamic Creative Optimization (DCO), audience segmentation, and personalization strategies.
• Experience collaborating with cross-functional teams including Marketing, Media, Programmatic, Analytics, and Creative.
• Excellent project management, organizational, communication, and stakeholder management skills.

Qualifications

• Acceptable fields of study include Marketing, Business, or related field.
• Preferred: Experience with DCO platforms such as Innovid or similar creative optimization technologies.
• Preferred: Experience working with DSPs, ad servers, and digital measurement platforms.
• Preferred: Experience presenting insights and recommendations to senior leadership and business stakeholders.
• Preferred: Knowledge of digital advertising best practices, campaign measurement, and creative performance analysis.
• Preferred: Experience supporting large-scale marketing initiatives within a matrixed organization.
• Preferred: Passion for innovation, continuous improvement, and advancing creative optimization through data-driven decision-making.

Benefits

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance.

To find the pay range for this role based on hiring location, copy and paste this link into your browser: https://paylookup.t-mobile.com/paylookup?reqID=REQ362560

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!